Course Catalog 2005-2006

School of Business Administration

Department of Management and Marketing

Nader H. Shooshtari, Chair

The Department of Management and Marketing offers three options: International Business, Management, and Marketing.

International Business Option

The international business option provides students with the opportunity to focus on the managerial, economic, cultural, political and social dimensions that will prepare them for functioning in a global business community.

Basic Requirements for International Business Option
RequiredCredits
MGMT 368 International Business3
MGMT 480 Cross Cultural Management3
FIN 473 Multinational Financial Management and Accounting3
And one of the following:
MGMT 465 World Trade and Commerce3
MGMT 485 Seminar in Contemporary International Issues3

Plus any combination of 9 credits, approved by the business school's international faculty advisor, and selected from internationally focused courses, an international exchange, an international internship, or a study abroad program. Students should consider an area/cultural focus, such as Japan, China, Western Europe, Central Europe, Eastern Europe.

Plus four semesters or the equivalent (as determined by the Department of Modern and Classical Languages and Literatures) of any one foreign language is required. It is recommended that students complete the foreign language by the end of their junior year.

Management Option

The management option is designed to provide students with the interpretative, analytical, and integrative skills required in managerial positions in a variety of business and nonprofit organizations.

Basic Requirements for Management Option
Required:Credits
MGMT 344 Human Resource Management3
MGMT 348 Entrepreneurship3
MGMT 368 International Business3
MGMT 420 Leadership and Motivation3
MGMT 444 Management Communication3
Plus three (3) courses from the following:
MGMT 430 Business Negotiations3
MGMT 440 Business Ethics3
MGMT 449 Business Plan Implementation3
MGMT 495 Special Topics3
MGMT 480 Cross-Cultural Management3
MGMT 498 Management Internship3
Courses recommended outside of Business:
PSYC 350 Social Psychology3
ECON 323 Labor Economics3
ECON 324 Industrial Relations3

Marketing Option

The marketing option provides students with knowledge and skills required in the process of marketing products, services, or ideas. The contemporary role of marketing in society is treated from various perspectives, including functional and institutional analysis, along with the application of decision making tools.

Basic Requirements for Marketing Option
Required:Credits
MKTG 362** Consumer Behavior3
MKTG 363** Marketing Communication3
MKTG 366** Marketing Research3
MKTG 461 Marketing Management3
MGMT 368 International Business3
Nine (9) credits from the following:
MKTG 369 Advertising Competition3-6
MKTG 410 Marketing Channels3
MKTG 411 Services and Relationship Marketing3
MKTG 412 Nonprofit Marketing3
MKTG 460 Marketing of High-Technology Products and Innovations3
MKTG 495 Special Topics3
MKTG 498 Marketing Internship3
MGMT 444 Management Communication3
Courses recommended outside of Business:
PSYC 350S Social Psychology*
RECM 483 Commercial Recreation, Marketing and Tourism*3
MAR 111A Fundamentals of Media Arts Production3
CS 181 Electronic Publishing on the World Wide Web3
*Please check course descriptions for prerequisites.
**MKTG 362, 363, and 366 are prerequisites for MKTG 461.

Suggested Course of Study

For all business options:

 
First YearAS
BADM 100S Introduction to Business3-
COMM 111A Introduction to Public Speaking-3
CS 172 Computer Modeling-3
ECON 111S Microeconomics3-
ECON 112S Macroeconomics-3
ENEX 101 Composition3-
MATH 117 Probability and Linear Math3-
Electives and General Education36
Total36
Second YearAS
ACCT 201 Financial Accounting3-
ACCT 202 Managerial Accounting-3
MATH 241 Statistics4-
BADM 257 Business Law-3
IS 270 Quantitative Business Applications-3
Electives and General Education86
Total36

Individual programs may differ from the suggested course of study to better accomplish the needs of the particular student.

Courses

U= for undergraduate credit only, UG = for undergraduate or graduate credit, G = for graduate credit. R after the credit indicates the course may be repeated for credit to the maximum indicated after the R. Credits beyond this maximum do not count toward a degree.

Business Administration (BADM)

U 100S Introduction to Business 3 cr. Offered every term. Nature of business enterprise; role of business in society; problems confronting business management; career opportunities in business. Open to non busineŽss majors and business majors of freshman or sophomore standing only. Business majors are advised to register for the course their freshman year. Credit not allowed for both BADM 100S and BUS 103S.

U 195 Special Topics Variable cr. (R 6) Offered intermittently. Experimental offerings of visiting professors, experimental offerings of new courses, or one time offerings of current topics.

U 196 Independent Study Variable cr. (R-6) Offered intermittently.

U 257 Business Law 3 cr. Offered every term. An analysis of the legal and ethical implications of domestic and international commercial transactions. Credit not allowed for both BUS 135T and BADM 257.

U 295 Special Topics 1 6 cr. (R 6) Offered intermittently. Experimental offerings of visiting professors, experimental offerings of new courses, or one time offerings of current topics.

UG 495 Special Topics Variable cr. (R 9) Offered intermittently. Prereq., junior standing in Business and consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one tiŽme offerings of current topics.

Management (MGMT)

U 195 Special Topics Variable cr. (R 6) Offered intermittently. Experimental offerings of visiting professors, experimental offerings of new courses, or one time offerings of current topics.

U 196 Independent Study Variable cr. (R 3) Offered every term. Prereq., consent of instr.

U 296 Independent Study Variable cr. (R 3) Offered every term. Prereq., consent of instr.

U 298 Cooperative Education Experience Variable cr. (R 3) Offered every term. Extended classroom experience which provides practical application of classroom learning during placements within the business community. The student must complete a learning agreement with a faculty member, relating the placement opportunity to his or her field of study.

U 340S Management and Organizational Behavior 3 cr. Offered every term. Prereq., junior standing in Business. An intensive examination of the fundamentals of management and organization supported by the application of behavioral science principles to the management of people in organizations.

UG 344 Human Resource Management 3 cr. Offered every term. Prereq., junior standing in Business, MGMT 340S; PSYC 100S recommended. Examines the personnel function in business organizations, with emphasis on staffing, equal opportunity employment, job design, training and development, performance appraisal, compensation, and labor management relations. Includes case analyses and experiential exercises.

UG 348 Entrepreneurship 3 cr. Offered autumn and spring. Prereq., junior standing in Business, FIN 322, MGMT 340S, MKTG 360. Focuses on starting and managing a growing business. Topics include recognizing business opportunities, setting strategy for the firm, raising capital, marketing new products, and organizing a manŽagement team. Students write a busiŽness plan for themselves or for a local entrepreneur.

UG 368 International Business 3 cr. Offered every term. Prereq., junior standing in Business. Analysis of business in diverse parts of the globe. Examines the impact of socio economic, political, legal, educational, and cultural factors on management.

U 394 Undergraduate Seminar Variable cr. (R 3) Offered intermittently. Prereq., junior standing in Business and consent of instr.

U 395 Special Topics Variable cr. (R 9) Offered intermittently. Prereq., junior standing in Business or consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one tiŽme offerings of current topics.

U 396 Independent Study Variable cr. (R 6) Offered every term. Prereq. junior standing in Business and consent of instr.

UG 420 Leadership and Motivation 3 cr. Offered autumn and spring. Prereq., junior standing in Business and MGMT 340S. Study of fundamental concepts, theories, and models of leadership and motivation. Selected topics include: trait and behavioral theories of leadership, charismatic and transformational leadership, power and influence, emotions and justice perceptions in motivation, expectancy and equity theories.

UG 430 Business Negotiations 3 cr. Offered intermittently. Prereq., junior standing in Business and MGMT 340S. Theories and processes of negotiation in various business settings. Theories and concepts of negotiation presented through illustrative case studies proven to increase the value of negotiated deals. Students become cognizant of their instinctive negotiation styles and build on their accumulative knowledge progressing to sophisticated skills such as multiparty negotiation, mediation and arbitration.

UG 440 Business Ethics 3 cr. Offered autumn and spring. Prereq., junior standing in Business. Business organizations and their relationship to the external environment and various stakeholders. Focuses on responsibilities to society and their impact on decision making, with particular emphasis on business ethics and values.

UG 444 Management Communications 3 cr. Offered autumn and spring. Prereq., junior standing in Business. Focuses on internal and external business communications. Selected topics include: developing communications strategies, designing and conducting communications audits, selecting appropriate message vehicles, orchestrating presentations, and management press relations.

UG 445 Small Business Management and Strategic Planning 3 cr. Offered autumn and spring. Prereq., senior standing in Business, all business core. Application of the concepts of strategic manŽagement to small businesses. Integrates the functional areas of management, marketing, finance and accounting. StuŽdents work with local busiŽnesses in a consulting role and are required to write a consulting report. CredŽit not allowed for both MGMT 445 and 446.

UG 446 Strategic Management 3 cr. Offered every term. Prereq., senior standing in Business, all business core. Integration of the functional areas of management, marketing, finance and accounting. Heavy case orientation, class discussions. Industry and competitor analsis and strategy formulation. CredŽit not allowed for both MGMT 446 and 445.

UG 449 Business Plan Implementation 3 cr. Offered spring. Prereq., senior standing in Business; MGMT 348 or an MBA seminar in entrepreneurship. Development and implementation of a business plan through the complete sequence of steps required for financing and actual startup of a business enterprise.

UG 465 World Trade and Commerce 3 cr. Offered every term. Prereq., junior standing in Business and consent of instr. A practical hands-on approach to understanding the complexities and intricacies of successfully working in the new global marketplace. Classes are supported by work assignments at the Montana World Trade Center.

UG 480 Cross Cultural ManageŽment 3 cr. Offered autumn. Prereq., junior standing in Business, MGMT 368. Study of issues related to cultural diversity within the work force and the problems inherent in the management of a firm's activities on an international scale.

UG 485 Seminar in Contemporary International Issues 3 cr. Offered spring. Prereq., junior standing in Business, MGMT 368; recommended prereq., FIN 473, MGMT 480. Focus on the application, synthesis and integration of business concepts in the international business community.

UG 494 Seminar Variable cr. R 6) Offered intermittently. Prereq., junior standing in Business and consent of instr.

UG 495 Special Topics Variable cr. (R 9) Offered autumn and spring. Prereq., junior standing in Business or consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one tiŽme offerings of current topics.

U 496 Independent Study Variable cr. (R 6) Offered every term. Prereq., junior standing in BusiŽness and consent of instr.

U 498 Management Internship Variable cr. (R 9) Offered every term. Prereq., junior standing in Business and consent of instr. Extended classroom experience which provides practical application of classroom learning during placements off campus. Prior approval must be obŽtained from the faculty supervisor and the Internship Services office. G 540 Managment and the Legal System 3 cr. Offered summer. Prereq., admission or application to the M.B.A. or M.Acct. programs. Basic management principles, exploration of concepts such as strategic planning, goal-setting and giving feedback, leadership, motivation, and reward systems. Law as it relates to doing business in the global environment; ethical dimensions of business decision-making.

G 595 Special Topics 1 9 cr. (R 9) Offered intermittently. Experimental offerings of visiting professors, experimental offerings of new courses, or one time offerings of current topics.

Marketing (MKTG)

U 195 Special Topics 1-6 cr. (R-6) Offered intermittently. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

U 196 Independent Study 1-3 cr. (R-3) Offered every term. Prereq., consent of instr.

U 296 Independent Study 1-3 cr. (R-3) Offered every term. Prereq., consent of instr.

U 298 Cooperative Education Experience 1-3 cr. (R-3) Offered every term. Extended classroom experience which provides practical application of classroom learning during placements within the business community. The student must complete a learning agreement with a faculty member, relating the placement opportunity to his or her field of study.

U 360 Marketing Principles 3 cr. Offered every term. Prereq., junior standing in Business. The marketing environment product, price, distribution, and promotion strategies including government regulation and marketing ethics.

UG 362 Consumer Behavior 3 cr. Offered autumn and spring. Prereq., junior standing in Business and MKTG 360; PSYC 100S and 240S recommended. A behavioral analysis of consumer decision making and of the factors influencing consumer decisions, i.e., those decisions directly involved with the obtaining of economic goods and services.

UG 363 Marketing Communications 3 cr. Offered autumn and spring. Prereq., junior standing in Business, MKTG 360. An integrated course in promotion strategy. Topics include advertising message design, media selection, promotions, public relations, personal selling, and other selected topics.

UG 366 Marketing Research 3 cr. Offered autumn and spring. Prereq., junior standing in Business, MATH 241, MKTG 360. Emphasis on data acquisition and analysis for improved decision making in marketing. Topics include problem definition; secondary data; primary data via observation, interrogation and experimentation; data analysis; written and oral reports. May include field project.

U 369 Advertising Competition 3 cr. (R-6) Offered autumn and spring. Prereq., junior standing in Business, MKTG 360, MKTG 362, 363, 366; or consent of instr. An experiential course in the strategy, research, and execution of an integrated marketing communications plan. Students= work culminates in the American Association of Advertising=s National Student Advertising Competition.

U 394 Undergraduate Seminar 1-3 cr. (R-3) Offered intermittently. Prereq., junior standing in Business and consent of instr.

U 395 Special Topics 1-9 cr. (R-9) Offered intermittently. Prereq., junior standing in Business or consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

U 396 Independent Study 1-6 cr. (R-6) Offered every term. Prereq., junior standing in Business and consent of instr.

UG 410 Marketing Channels 3 cr. Offered intermittently. Prereq., junior standing in Business and MKTG 360. Study of functions and interrelationships among channel intermediaries in the value chain, including suppliers, producers, wholesalers, and retailers within the broader context of the channel environment.

UG 411 Services and Relationship Marketing 3 cr. Offered intermittently. Prereq., junior standing in Business and MKTG 360. Service marketing integrates marketing concepts and techniques for organizations whose core product is service; topics include quality service delivery, customer attraction and retention, and relationship marketing. Focus is on service fields such as financial, healthcare, and communication services.

UG 412 Nonprofit Marketing 3 cr. Offered intermittently. Prereq., junior standing in Business and MKTG 360. Integration of core concepts of marketing into philanthropic and other nonprofit organizations. Includes strategies for large-scale enterprises such as unions, educational and religious institutions to small organizations that provide local support such as cultural services, human and environmental services. Student work with nonprofit organizations creating marketing communications plans in an experiential learning environment.

UG 460 Marketing of High-Technology Products and Innovations 3 cr. Offered autumn. Prereq., MKTG 360; marketing option or consent of instr. Exploration of concepts and practices related to marketing in fast-paced environment; draws from a range and diversity of industries and contexts including the Internet.

UG 461 Marketing Management 3 cr. Offered autumn and spring. Prereq., senior standing in Business; MKTG 360, 362, 363, 366. Case analysis in marketing management.

UG 494 Seminar 1-6 cr. (R-6) Offered intermittently. Prereq., junior standing in Business and consent of instr.

UG 495 Special Topics 1-9 cr. (R-9) Offered autumn and spring. Prereq., junior standing in Business or consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

U 496 Independent Study 1-6 cr. (R-6) Offered every term. Prereq., junior standing in Business and consent of instr.

U 498 Marketing Internship 1-9 cr. (R-9) Offered every term. Prereq., junior standing and consent of instr. Extended classroom experience which provides practical application of classroom learning during placements off campus. Prior approval must be obtained from the faculty supervisor and the Internship Services office.

G 560 Marketing and Applied Business Statistics 3 cr. Offered autumn. Prereq., admission or application to the M.B.A. or M.Acct. programs. Introduction to marketing principles to create long-term competitive advantage for an organization. Topics include environmental analysis, marketing planning, segmentation analysis, target marketing, and planning for product, price, promotion and distribution. Business statistic covered including cross-tabs, z-statistics, and the central limit theorem, analysis of variance, regression and correlation analysis.; statistics in context of marketing research and marketing problems. Master of Business Administration (MBA)

G 601 Career and Leadership Skills Seminar 1 cr. Offered autumn during orientation week. Prereq., admission to the M.B.A. or M.Acct. programs. Provides an intensive orientation and introduction to behavioral skills required to excel in the M.B.A. program and one=s business career; structured to create a sense of community among students and faculty and set expectations for future class involvement. Graded only credit/no credit.

G 602 The Contemporary Organization 3 cr. Offered autumn. Prereq., admission to the M.B.A. or M.Acct. programs. Provides an integrated framework to apply concepts and tools from 500-level foundation courses; covers both role of strategy and role of information systems as integrating themes for the various functional areas of a business such as marketing, operations management, finance and accounting.

G 603 Integrated Project 1 cr. Offered spring. Prereq., MBA 602 and admission to the M.B.A. or M.Acct. programs Written paper to be developed around a company=s successful or failed attempt at establishing a sustainable competitive advantage, paying particular attention to the role that business strategy and information systems played in the outcome.

G 605 Administrative Controls 2 cr. Offered spring. Prereq., admission to the program. The application of accounting information to managerial and/or financial decision-making.

G 640 Human Resource Management 2 cr. Offered autumn. Prereq., admission to the M.B.A. or M.Acct. programs. Professionally oriented strategic overview of technical and pragmatic application of human resource policy and administration, emphasizing personnel management processes, systems, procedures and methods.

G 645 Interpersonal Perspective Seminar Variable cr. (R-12) Offered every term. Prereq., admission to the M.B.A. or M.Acct. program. Selected topics covering leadership theory and practice, ethics in the workplace, and managerial processes such as motivation, communication, conflict resolution, negotiations, team building, critical thinking, goal setting, and building workforce commitment.

G 650 Quantitative Analysis 2 cr. Offered spring. Prereq., admission to the M.B.A. or M.Acct. programs. Quantitative methods supporting managerial decision-making. Theory and logic underlying such methods as linear programming and simulation. Solution of complex problems and practice of interpersonal skills in team projects.

G 655 Technology Perspective Seminar Variable cr. (R-12) Offered every term. Prereq., admission to the M.B.A. or M.Acct. programs. Contemporary issues in information technology with emphasis on how technology is used in business organizations. Topics vary each term and may include electronic commerce on the Internet, decision support technology, electronic media support, advanced spreadsheet applications, accounting applications and quality control systems.

G 660 Marketing Management 2 cr. Offered autumn. Prereq., admission to the M.B.A. or M.Acct. programs. Marketing decisions faced by managers in a variety of business settings including large corporations, small businesses and not-for-profit organizations.

G 665 Strategic Management Seminar 2 cr. Offered spring. Prereq., admission to the M.B.A. or M.Acct. programs and MBA 602, 603, 640, 660, and 681 or consent of instr. Analysis of the firm within its industry and the structure of the industry; competitive positioning and competitor analysis; decision-making under conditions of uncertainty; developing a competitive advantage in international markets.

G 681 Financial Management 2 cr. Offered autumn. Prereq., admission to the M.B.A. or M.Acct. programs. Advanced theory and analysis in corporate financial management.

G 685 International Business 2 cr. Offered spring. Prereq., admission to the M.B.A. or M.Acct. programs and MBA 602, 603, 640, 660, and 681 or consent of instr. Review and analysis of international trade theories and institutions, the role of the multinational enterprise (MNE) in global trade and how the MNEs operate in a global setting.

G 694 Seminar Variable cr. (R 15) Offered every term. Prereq., graduate student in business or consent of business graduate director. Selected topics in business.

G 696 Independent Study Variable cr. (R 9) Offered every term. Prereq., graduate student in business or consent of business graduate director and consent of instr. Directed study of individual or small groups of students in topics not available in scheduled classes.

G 698 Internship Variable cr. (R 6) Offered every term. Prereq., graduate student in business or consent of business graduate director and consent of instr. Placements with private or governmental organizations for practical training in business. Written reports required. Grade option credit/no credit only.

G 699 Thesis Variable cr. (R 6) Offered every term. Prereq., graduate student in business or consent of business graduate director.