Search Results

This is an archived copy of the 2018-2019 catalog. To access the most recent version of the catalog, please visit

BMKT 420 - Integrated Online Marketing. 3 Credits.

Offered autumn or spring. Prereq., junior standing in business, BMKT 325. Exploration and application of marketing communications principles to the internet environment. Students develop individual WordPress websites/blogs, learn about online marketing techniques, and complete online marketing and social media projects.