PTRM 486 - Commercial Recreation, Marketing and Tourism. 3 Credits.
Offered spring. Prereq., PTRM 210S and PTRM 217. Together, commercial recreation and tourism represent a large portion of the economies of many cities, counties, states and countries. As such, the recreation and tourism industry contributes significantly to economies all over the world. In this course, we will examine breadth of commercial recreation and tourism enterprises and their economic impacts at all levels from the local to the global. In addition, we will explore the impacts of commercial recreation and tourism on our society and environment. Taking an entrepreneurial approach, we will explore and develop our understanding of business and marketing concepts as they relate to commercial recreation and tourism through real-world examples and case studies. Level: Undergradaute