Department of Management

Gerald E. Evans, Chairman

Pages 170-75

The Department of Management offers four emphases: Decision Sciences, International Business, Management, and Marketing. A description of each follows.

Decision Sciences Emphasis

The decision sciences curriculum prepares students to use quantitative tools and computer applications to transform the firm's data into useful information. The emphasis focuses on: 1) modeling complex business systems; and 2) analyzing and designing the computer systems that suggest decision making. Basic Requirements for Decision Sciences Emphasis

Four (4) courses from the following:

Any two (2) additional upper-division business courses (for a total of at least six credits), which could include Econ 323_Labor Economics, and Econ 324_Industrial Relations. These additional courses can include courses that are listed in the above category but not selected to meet the above category requirements.

International Business Emphasis

The international business emphasis provides students with the opportunity to focus on the managerial, economic, cultural, political and social dimensions that will prepare them for functioning in a global business community.

Basic Requirements for International Business Emphasis

Plus any combination of 12 credits, approved by the business school's international faculty advisor, and selected from internationally-focused courses, an international exchange, an international internship, or a study-abroad program. Students should consider an area/cultural focus, such as Japan, China, Western Europe, Central Europe, Eastern Europe.

Plus three semesters or the equivalent (as determined by the Department of Foreign Languages and Literatures) of any one foreign language is required. It is recommended that students complete the foreign language by the end of their junior year. A fourth semester is recommended for students planning to have an international experience such as an exchange, an internship, or a study-abroad program.

Management Emphasis

The management emphasis is designed to provide students with the interpretative, analytical, and integrative skills required in managerial positions in a variety of business and nonprofit organizations.

Basic Requirements for Management Emphasis

Four (4 ) courses from the following:

Any two (2) additional upper-division business courses (for a total of at least six (6) credits), which could include Econ 323_Labor Economics, and Econ 324_Industrial Relations. These additional courses can include couses that are listed in the above category but are not selected to meet the above category requirements.

Marketing Emphasis

The marketing emphasis provides students with knowledge and skills required in the process of marketing products, services, or ideas. The contemporary role of marketing in society is treated from various perspectives including functional and institutional analysis along with the application of decision making tools.

Basic Requirements for Marketing Emphasis

Two of the following:

Suggested Course of Study

For all emphases:

First Year
  • Mgmt 100-Introduction to Business
  • *Enex 101-Composition
  • *Comm 111A-Introduction to Public Speaking
  • Math 117-Probability and Liniear Math
  • CS 170 Coputer Applications
  • Electives and General Education

    *Semester of enrollment depends on beginning letter of student's last name.

    Second Year

    Individual programs may differ from the suggested course of study to better accomplish the needs of the particular student.

    Courses

    U = for undergraduate credit only, UG = for undergraduate or graduate credit, G = for graduate credit. R after the credit indicates the course may be repeated for credit to the maximum indicated after the R.

    Courses at the 500 and 600 levels are open only to graduate students admitted to degree programs.

    Management

    U 100S Introduction to Business 3 cr. Nature of business enterprise; role of business in society; problems confronting business management; career opportunities in business. Open to non-business majors and business majors of freshman or sophomore standing only. Business majors are advised to register for the course their freshman year.

    U 189 Problems Variable cr. (R-3) Prereq., consent of instr.

    U 195 Special Topics Variable cr. (R-6) Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

    U 196 Independent Study Variable cr. (R-3) Prereq., consent of instr.

    U 198 Cooperative Education Experience Variable cr. (R-3) Extended classroom experience which provides practical application of classroom learning during placements within the business community. The student must complete a learning agreement with a faculty member, relating the placement opportunity to his or her field of study.

    U 257 Business Law 3 cr. An analysis of the legal and ethical implications of domestic and international commercial transactions.

    U 270 Introduction to Management Information Systems 3 cr. Prereq., CS 170. An introduction to the computer-based information systems used in business. Topics include strategic uses of information, computer hardware and software, information processing fundamentals, database systems, management information systems, decision supprt systems, systems development and evaluation, control and security procedures, and computers in society.

    U 296 Independent Study Variable cr. (R-3) Prereq., consent of instr.

    U 340S Management and Organizational Behavior 3 cr. Prereq., junior standing. An intensive examination of the fundamentals of management and organization supported by the application of behavioral science principles to the management of people in organizations.

    U 341 Operations Management 3 cr. Prereq., junior standing. Design and operation of the systems used to produce goods or services. Analysis of the problems encountered in the operations function. Use of the concepts and methods of planning, controlling and problem-solving to achieve the strategic and tactical output objectives of the organization.

    UG 344 Human Resource Management 3 cr. Prereq., junior standing, Mgmt 340S; Psyc 100S recommended. Examines the personnel function in business organizations, with emphasis on staffing, equal opportunity employment, job design, training and development, performance appraisal, compensation, and labor-management relations. Includes case analyses and experiential exercises.

    UG 348 Entrepreneurship 3 cr. Prereq., junior standing, Mgmt 340S, Mgmt 360, Fin 322. Focuses on starting and managing a growing business. Topics include recognizing business opportunities, setting strategy for the firm, raising capital, marketing new products, and organizing a management team. Students write a business plan for themselves or for a local entrepreneur.

    UG 354 Business Forecasting 3 cr. Prereq., junior standing, Mgmt 341. Business forecasting methods using regression, exponential smoothing, leading indicators, and Box-Jenkins. Emphasis on selection of methods and practical applications.

    UG 355 Applied Statistics 3 cr. Prereq., junior standing. Advanced topics in applied business statistics including research design, multivariate analysis of variance (Manova), multiple linear regression, discriminant analysis, and factor analysis. Extensive computer-based analysis of data included.

    U 360 Marketing Principles 3 cr. Prereq., junior standing. The marketing environment_product, price, distribution, and promotion strategies including government regulation and marketing ethics.

    UG 361 Personal Selling 3 cr. Prereq., junior standing, Mgmt 360. Theory and practice of the personal selling element of the marketing mix.

    UG 362 Consumer Behavior 3 cr. Prereq., junior standing; Psyc 100S and 240S recommended. A behavioral analysis of consumer decision making and of the factors influencing consumer decisions, i.e., those decisions directly involved with the obtaining of economic goods and services.

    UG 363 Marketing Communications 3 cr. Prereq., junior standing, Mgmt 360. An integrated course in promotion strategy. Topics include advertising message design, media selection, promotions, public relations, personal selling, and other selected topics.

    UG 366 Marketing Research 3 cr. Prereq., junior standing, Math 241, Mgmt 360. Emphasis on data acquisition and analysis for improved decision making in marketing. Topics include problem definition; secondary data; primary data via observation, interrogation and experimentation; data analysis; written and oral reports. May include field project.

    UG 368 International Business 3 cr. Prereq., junior standing. Analysis of business in diverse parts of the globe. Examines the impact of socio-economic, political, legal, educational, and cultural factors on management.

    UG 370 Advanced Management Information Systems 3 cr. Prereq., junior standing. Advanced topics in the management of information systems including the value of information, systems analysis, design, implementation and evaluation. Advanced technologies including networks and telecommunications, decision support systems, and expert systems.

    UG 375 Microcomputer Applications 3 cr. Prereq., junior standing, Mgmt 341, or consent of instr. Applications of software, including spreadsheet software and data base software.

    U 394 Undergraduate Seminar Variable cr. (R-3) Prereq., junior standing and consent of instr.

    U 395 Special Topics Variable cr. (R-9) Prereq., junior standing or consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

    U 396 Independent Study Variable cr. (R-6) Prereq. junior standing and consent of instr.

    UG 440 Business and Society 3 cr. Prereq., junior standing. Business organizations and their relationship to the external environment and various stakeholders. Focuses on responsibilities to society and their impact on decision making, with particular emphasis on business ethics and values.

    UG 444 Management Communications 3 cr. Prereq., junior standing. Focuses on internal and external business communications. Selected topics include: developing communications strategies, designing and conducting communications audits, selecting appropriate message vehicles, orchestrating presentations, and management press relations.

    UG 445 Small Business Management and Strategic Planning 3 cr. Prereq., senior standing, all business core. Application of the concepts of strategic managment to small businesses. Integrates the functional areas of management, marketing, finance and accounting. Students work with local businesses in a consulting role and are required to write a consulting report. Credit not allowed for both Mgmt 445 and 446.

    UG 446 Strategic Management 3 cr. Prereq., senior standing, all business core. Integration of the functional areas of management, marketing, finance and accounting. Heavy case orientation, class discussions. Industry and competitor analysis and strategy formulation. Credit not allowed for both Mgmt 446 and 445.

    UG 448 Management Game 3 cr. Prereq., senior standing, all business core, or consent of instr. Simulation of a large business organization in which students make executive-level decisions in the areas of production, marketing, finance, human resources and organization.

    UG 452 Management Science 3 cr. Prereq., junior standing, Mgmt 341 or consent of instr. Study of the theory and application of management science techniques including mathematical programming and simulation.

    UG 453 Manufacturing Planning and Control Systems 3 cr. Prereq., Mgmt 341, junior standing, or consent of instr. Principles and techniques of production scheduling and inventory control. Systems for setting strategic and tactical objectives, accomplishing detailed material and capacity plans, and establishing and executing shop floor priorities.

    UG 461 Marketing Management 3 cr. Prereq., senior standing, Mgmt 360, 362, 363, 366 or consent of instr. Case analysis in marketing management.

    U 480 Cross-Cultural Management 3 cr. Prereq., junior standing, Mgmt 368. Study of issues related to cultural diversity within the work force and the problems inherent in the management of a firm's activities on an international scale.

    U 485 Seminar in Contemporary International Issues 3 cr. Prereq., junior standing, Mgmt 368; recommended prereq., Fin 473, Mgmt 480. Focus on the application, synthesis and integration of business concepts in the international business community.

    UG 494 Seminar Variable cr. (R-6) Prereq., junior standing and consent of instr.

    UG 495 Special Topics Variable cr. (R-9) Prereq., junior standing or consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

    U 496 Independent Study Variable cr. (R-6) Prereq., junior standing and consent of instr.

    UG 498 Management Internship Variable cr. (R-9) Prereq., junior standing and consent of instr. Extended classroom experience which provides practical application of classroom learning during placements off campus. Prior approval must be obtainedfrom the faculty supervisor and the Cooperative Education Office.

    G 630 Research Methods 3 cr. Prereq., all foundation courses; graduate degree status. Investigation of the sources and quality of both private and governmental data. Problem formulation and research design, organization and planning; interpretation and reporting of results.

    G 640 Management/Human Resources 3 cr. Prereq., all foundation courses; graduate degree status. Professionally oriented overview of technical and pragmatic application of human resource policy and administration, emphasizing personnel management processes, systems, procedures and methods.

    G 646 Business Policy 3 cr. Prereq., all foundation courses; graduate degree status. Interdisciplinary approach to the analysis of problems encountered by senior administrators; determination of objectives; development of policies; organization of executive personnel to implement policies; coordination of the organization; appraisal and adjustments of the organization to changes in environment.

    G 648 Management Decision Making Simulation 3 cr. Prereq., all foundation courses, graduate degree status. Computer simulation of management decision making at the corporate level.

    G 660 Marketing Management 3 cr. Prereq., all foundation courses, graduate degree status. Analysis of major marketing problems and decision areas.

    G 685 International Business 3 cr. Prereq., all foundation courses, graduate degree status. Trends and contemporary issues in international business. The significance and effect on foreign operations of different institutions and political, social and economic conditions.

    G 694 Seminar 3 cr. (R-15) Prereq., graduate degree status. Selected topics in business.

    G 696 Independent Study Variable cr. (R-9) Prereq., graduate degree status and consent of instr. Directed study of individual or small groups of students in topics not available in scheduled classes.

    G 698 Internship Variable cr. (R-6) Prereq., graduate degree status and consent of instr. Placements with private or governmental organizations for practical training in business. Written reports required. Grade option pass/not pass only.

    G 699 Thesis Variable cr. (R-6) Prereq., graduate degree status.

    Faculty

    Professors

    Associate Professors

    Assistant Professors

    Adjunct Associate Professor


    95-96 UM Undergraduate Catalog