Study Pages


These pages are designed to promote the academics at the University of Montana and help visitors learn more about our offerings and drive traffic to the academic unit web sites. All changes in the system are tracked, so we have a comprehensive auditing system so we will have a history of every change. If you have questions about changes made to your page, don’t hesitate to contact us.

What do you want to study info graphic

Feature Image

The feature image is a bold visual, that will be the first impression of the page. It should be engaging and will set the tone for the page. 

Should be 1600px wide by 800px tall


A great feature image:

  • Might have students.
  • Shows action or engagement.
  • Shows a learning environment.
  • Is probably not a group photo.


The quote begins to tell the story, it makes it personal. The quote should be something/someone the visitor (a 17 year old) can relate to.

Text is less than 200 characters long.

Photos are square and at least 300px x 300px in size.


A great quote:

  • Has a UM Connection.
  • Talks about opportunities UM offers.
  • Might be from a notable current or recent student.
  • Might be from faculty member.
  • Might be from an employer of a recent graduate.

Stats & Metrics

Stats & Metrics are the infographic, data driven section. This is where you can quantify the reasons why UM and your program is the right choice.  


Strong stats & metrics:

  • Highlight outcomes such as:
    • Employment Rates
    • Average Salary
    • Certificate or Licensing exam pass rates
    • Student Involvement
    • Scholarship Money
  • Not over crowded, less is more.

Buzzwords & Options

Buzzwords & Options is where you should use the words your perspective visitor might use to describe you and highlight popular options. 


Great buzzwords & options:

  • Are short phrases or preferably single words.
  • Showcase program options.
  • Have great corresponding icons.
  • Fewer is better.


Courses are used to highlight the academic offerings and give a student a taste of that they can expect when then attend. 


Strong courses:

  • Highlight engaging course work.
  • Are a tangible piece of the promise.
  • Include the course number in the description.
  • Don't use the course titles (geosciences, athletic-training).


This is the subject, narrative piece of the page. Tell the visitor what sets your program a part, this is your last chance to entice them to visit your site. What is it that only your program can offer?


A good highlight:

  • Is a hook or call to action.
  • Tells why UM's program is unique or right for them.
  • Should be around 300 characters long.

Search Terms & Keywords

Search terms are used to find your Interest Area from the new UM homepage, you can preview how this is going to work buy typing in the "What do you want to study?" box at

Similar Areas of Interest

You can have maximum of 12 similar areas which are programs related to yours.  If you select less than 6 areas, we will fill in with areas from your chosen subcategory or category.


Page Colors

The colors on the page are not just the colors explicitly selected, they are also made up of UM logo, the feature and quote images. It's important to select colors that compliment these photos. 

Selecting Colors

When selecting colors it is important to choose aesthetically pleasing colors that do not clash with each other or with the feature photo.

The colors you'll be selecting:

  • Metrics
  • Buzzword icon colors
  • Courses
  • Highlight

It is recommended that you select fewer colors (think three) and reuse them as needed.  Do not use blue and yellow/gold together as primary colors for your page.


Color Chooser Tools:

  • Adobe Color CC
    Best used for generating color scheme from a photo. Try uploading your Feature Image into this tool for ideas.
  • ColorZilla
    Go-to color-picker browser extension for Chrome or Firefox.  Try pulling colors right out of your photos.
  • Palletton
    Good color scheme generator includes light/dark variants of each base color.
  • Hex Color Tool
    Great for generating gradients or finding shades of a chosen color.
  • Contrast Ratio Tool
    Must-have for checking accessibility contrast between colors.