This concentration combines technical sales and promotional related courses as a foundation for students seeking middle to advanced positions in the sales and marketing field. Students will be required to complete sales presentations using appropriate techniques to apply consultative and negotiation selling skills. Students will study and demonstrate effective sales techniques, plan and implement effective visual displays and presentations, and develop strong record keeping skills and management of accounts. Additional emphases in computer skills, accounting, and technical writing provide students with the needed edge for this competitive career.