Marketing B.S.
The marketing major provides students with knowledge and skills required for the process of marketing products, services, or ideas. The contemporary role of marketing in society is treated from various perspectives, including functional and institutional analysis, as well as the application of decision-making tools.
Bachelor of Science - Marketing
College of Business
Degree Specific Credits: 72-74
Required Cumulative GPA: 2.0
Catalog Year: 2018-2019
Notes:
- At least 54 credits must be earned in Business classes (ECNS, College of Business internship course and COB faculty-led study abroad courses may be counted in OR out of Business). A minimum GPA of 2.0 is required for these courses.
- At least 60 credits must be earned outside of College of Business (excluding HHP/ACT activities courses).
- At least 27 credits in business must be taken at UM.
- All business credits transferred in after matriculating to UM must be preapproved by the department chair in your major.
General Education Requirements
Information regarding these requirements can be found in the General Education Section of the catalog.
Summary
| Code | Title | Hours |
|---|---|---|
| College of Business Requirements | 48-50 | |
Primary Lower Core Courses | ||
Math Requirement | ||
Statistics Requirement | ||
Secondary Lower Core Courses | ||
Upper Major Core Courses | ||
Capstone Course and Upper-Division Writing Requirement | ||
| Marketing Major Requirements | 15 | |
| Marketing Major Electives | 9 | |
| Total Hours | 72-74 | |
College of Business Requirements
Primary Lower Core Courses
Note: All primary lower core courses must be completed with a C- or better and a 2.0 GPA must be earned in the seven (7) listed courses prior to admission into an upper-division Business Major
| Code | Title | Hours |
|---|---|---|
| Complete all of the following courses: | ||
| ACTG 201 | Principles of Financial Accounting | 3 |
| ACTG 202 | Principles of Managerial Accounting | 3 |
| BMIS 270 | MIS Foundations for Business | 3 |
| ECNS 201S | Principles of Microeconomics | 3 |
| Total Hours | 12 | |
Minimum Required Grade: C-
Math Requirement
Notes:
- The College of Business requires that credit be earned for one of the math course below (with a C- or better) before enrolling in ACTG 202.
- A student's result on the ALEKS Math Placement Exam or Maplesoft Math Placement Exam does not waive this math requirement.
| Code | Title | Hours |
|---|---|---|
| Complete one of the following courses: | 3-4 | |
| Probability and Linear Mathematics | ||
| College Algebra | ||
| Precalculus | ||
| Applied Calculus | ||
| Total Hours | 3-4 | |
Minimum Required Grade: C-
Statistics Requirement
Note: This is a lower primary core course. The College of Business requires that credit be earned for STAT 216 (preferred) or one of the other statistics courses below (with a C- or better) prior to being admitted into an upper-division College of Business major.
| Code | Title | Hours |
|---|---|---|
| Complete one of the following courses: | 3-4 | |
| Forest Biometrics | ||
| Psychological Statistics | ||
| Social Statistics | ||
| Introduction to Statistics (preferred) | ||
| Total Hours | 3-4 | |
Minimum Required Grade: C-
Secondary Lower Core Courses
Note: All courses must be completed with a "C-" or better to satisfy prerequisites for certain major, upper major core, or capstone courses. Students are advised to complete these courses prior to being admitted to an upper-division Business Major. Prerequisites are strictly enforced.
| Code | Title | Hours |
|---|---|---|
| Complete all of the following courses: | ||
| BGEN 220E | Business Ethics and Social Responsibility (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.) Ethical & Human Values Requirement | 3 |
| COMX 111A | Introduction to Public Speaking (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.) Expressive Arts Requirement | 3 |
| CSCI 172 | Intro to Computer Modeling | 3 |
| ECNS 202S | Principles of Macroeconomics Social Science Requirement | 3 |
| Total Hours | 12 | |
Minimum Required Grade: C-
Upper Major Core Courses
Notes:
- All upper major core courses must be completed before the capstone can be taken.
- Students must take BMKT 325 in the first semester in the upper-division major as it is a prerequisite course for the Marketing Major.
- A student must be listed as a major or minor in business to take these courses. Major or minor in business is defined as junior standing with all primary lower core courses completed, a 2.0 cumulative GPA, and formally admitted to the major or minor.
| Code | Title | Hours |
|---|---|---|
| Complete all of the following courses: | ||
| BFIN 322 | Business Finance | 3 |
| BGEN 361 | Principles of Business Law | 3 |
| BMGT 322 | Operations Management | 3 |
| BMGT 340 | Management & Organization Behavior | 3 |
| BMKT 325 | Principles of Marketing | 3 |
| Total Hours | 15 | |
Minimum Required Grade: C-
Capstone and Upper-Division Writing Requirement
Notes:
- Students must complete all primary and secondary lower core and upper core courses and their prerequisites and have an approved graduation application to register for their capstones.
- Students must pass the required comprehensive exam as well as all requisite coursework to earn a passing grade in BGEN 499.
- BGEN 499 must be taken at UM.
- This course also satisfies the UM and College of Business upper-division writing requirement.
| Code | Title | Hours |
|---|---|---|
| Complete the following course: | ||
| BGEN 499 | Strategic Management | 3 |
| Total Hours | 3 | |
Minimum Required Grade: C-
Marketing Major Requirements
| Code | Title | Hours |
|---|---|---|
| Complete all of the following courses: | ||
| BGEN 360 | International Business | 3 |
| BMKT 337 | Consumer Behavior | 3 |
| BMKT 342 | Marketing Research | 3 |
| BMKT 343 | Integrated Marketing Comm | 3 |
| BMKT 420 | Integrated Online Marketing | 3 |
| Total Hours | 15 | |
Minimum Required Grade: C-
Marketing Major Electives
Notes:
- Up to 6 credits of BMGT 493 can count towards the 9 credit elective requirement.
- Up to 6 credits of BMKT 491 can count towards the 9 credit elective requirement.
- Up to 6 credits of BMKT 494 can count towards the 9 credit elective requirement.
- Up to 3 credits of BMKT 498 can count towards the 9 credit elective requirement.
| Code | Title | Hours |
|---|---|---|
| Complete 3 credits from the following courses: | 3 | |
| Marketing Analytics | ||
| Mktg Hi-Tech Prod & Innov | ||
| Special Topics | ||
| Complete 6 credits from the following courses: | 6 | |
| Event Management | ||
| Prin of Entertainment Mgmt I | ||
| Prin of Entertainment Mgmt II | ||
| Sustainable Business Practices | ||
| Global Operations and Supply Chain Management | ||
| International Experience | ||
| E Commerce a Managerl Prspctv | ||
| Non Profit Marketing | ||
| Sports Marketing | ||
| Seminar | ||
| Internship | ||
| Principles of Public Relations | ||
| Public Relations Portfolio | ||
| Intro to Media Arts | ||
| Digital Technology in the Arts | ||
| Intro to Photoshop | ||
| Intro to Web Design | ||
| Total Hours | 9 | |
Minimum Required Grade: C-