Marketing B.S.

The marketing major provides students with knowledge and skills required for the process of marketing products, services, or ideas. The contemporary role of marketing in society is treated from various perspectives, including functional and institutional analysis, as well as the application of decision-making tools.

Bachelor of Science - Marketing

School of Business Admin

Catalog Year: 2015-2016

Degree Specific Credits: 77

Required Cumulative GPA: 2.0

Note: At least 55 credits must be earned in Business classes (ECNS courses may be counted in OR out of Business). A minimum GPA of 2.0 is required for these courses.
At least 60 credits must be earned outside of SoBA (excluding HHP/ACT activities courses).
At least 28 credits in business must be taken at UM.
All business credits transferred in after matriculating to UM must be preapproved by the department chair in your major.

SoBA - Primary Lower Core Courses

Rule: All courses are required

Note: All primary lower core courses must be completed with a "C" or better prior to admission into an upper-division Business Major

Note: A math course and a statistics course are also required in the primary lower core. See Math Requirements and Symbolic Systems Requirements below. Math 3-4 Credits
Symbolic Systems 3-4 Credits

Show All Course Descriptions Course Credits
Show Description ACTG 201 - Principles of Fin Acct
Offered every term. Prereq. or Coreq. M 115, M 121, M 151 or M 162. Introduction to financial accounting concepts, including transactions analysis, financial statement analysis, and corporate financial reporting practices.
 3 Credits
Show Description ACTG 202 - Principles of Mang Acct
Offered every term. Prereq., ACTG 201 and M 115, M 121, M 151 or M 162. Continuation of ACTG 201 with a focus on managerial accounting topics.
 3 Credits
Show Description BMIS 270 - MIS Foundations for Business
Offered every term. Prereq., WRIT 101. Introduces the development, use, and management of computer-based information systems.
 3 Credits
Show Description ECNS 201S - Principles of Microeconomics
Offered every term.  The nature of a market economy, economic decisions of the household and firm, competition and monopoly, value and price determination, distribution of income and applied microeconomic topics.
 3 Credits
Show Description WRIT 101 - College Writing I
UM: Offered every term. Prereq., WRIT 095 or proof of passing score on writing diagnostic examination, referral by WRIT 095 instructor-SAT writing score at or above 440, MUSWA at or above 3.5, SAT/ACT essay score at or above 7, or ACT Combined English/Writing score at or above 18. Expository prose and research paper; emphasis on structure, argument, development of ideas, clarity, style, and diction. Students expected to write without major faults in grammar or usage. Credit not allowed for both WRIT 101 and COM 101. Grading A-F, or NC (no credit). MC: Offered every term. Prereq., WRIT 095 or proof of appropriate SAT/ACT essay, English/Writing, writing section scores, appropriate MUSWA scores, or proof of passing scores on Writing Placement Exam). Expository prose and research paper; emphasis on structure, argument, development of ideas, clarity, style, and diction. Students expected to write without major faults in grammar or usage. Grading A-F, or NC (no credit).
 3 Credits
Minimum Required Grade: C 21 Total Credits Required

SoBA Math Requirement

Rule: Students choose one course from the list below to fulfill their Math Requirement

Note: SoBA requires that credit be earned for one of the math course below (with a C or better) before enrolling in ACTG 202.

A student's result on the ALEKS Math Placement Exam does not waive this math requirment

Show All Course Descriptions Course Credits
Show Description M 115 - Probability and Linear Math
Offered every term. Prereq. M 090 with a grade of B- or better, or M 095, or ALEKS placement >= 3, or ACT score of 22, or SAT score of 520. Systems of linear equations and matrix algebra. Introduction to probability with emphasis on models and probabilistic reasoning. Examples of applications of the material in many fields.
 3 Credits
Show Description M 121 - College Algebra
Offered autumn and spring. Prereq., M 095 or ALEKS placement >= 4. Intended to strengthen algebra skills. The study of functions and their inverses; polynomial, rational, exponential, and logarithmic functions. Credit not allowed for both M 121, and M 151.
 3 Credits
Show Description M 151 - Precalculus
Offered autumn and spring. Prereq., ALEKS placement >= 4. A one semester preparation for calculus (as an alternative to M 121-122. Functions of one real variable are introduced in general and then applied to the usual elementary functions, namely polynomial and rational functions, exponential and logarithmic functions, trigonometric functions, and miscellaneous others. Inverse functions, polar coordinates and trigonometric identities are included. Credit not allowed for both M 151 and M 121 or 122.
 4 Credits
Show Description M 162 - Applied Calculus
Offered autumn and spring. Prereq., ALEKS placement >= 5 or one of M 121, 122 or 151. Introductory course surveying the principal ideas of differential and integral calculus with emphasis on applications and computer software. Mathematical modeling in discrete and continuous settings. Intended primarily for students who do not plan to take higher calculus.
 4 Credits
Minimum Required Grade: C 3 Total Credits Required

SoBA – Secondary Lower Core Courses

Rule: All courses are required

Note: All courses must be completed with a "C" or better to satisfy prerequisites for certain major, upper major core, or capstone courses. Students are advised to complete these courses prior to being admitted to an upper-division Business Major. Prerequisites are strictly enforced.

Show All Course Descriptions Course Credits
Show Description BGEN 220E - Bus Ethics & Soc Responsiblty
Offered autumn and spring. Focuses on moral judgments, responsibilities to society and their impact on decision making, with particular emphasis on business ethics and values. Addresses organizations and their relationship to the external environment, the law, and various stakeholders.
 3 Credits
Show Description COMX 111A - Intro to Public Speaking
Offered every term. Preparation, presentation, and criticism of speeches. Emphasis on the development of public speaking techniques through constructive criticism. Credit not allowed for both COMM 111A and COM 160A.
 3 Credits
Show Description CSCI 172 - Intro to Computer Modeling
Offered autumn and spring. Problem solving and data modeling using computer productivity software. Emphasis using spreadsheets and database for data analysis. Credit not allowed for CSCI 172, CRT 172, and CS 172.
 3 Credits
Show Description ECNS 202S - Principles of Macroeconomics
Offered every term.  Prereq., ECNS 201S.  The determination of the level of national economic activity, inflation, economic instability, the role of money and financial institutions, and selected topics in public economic policy.
 3 Credits
Minimum Required Grade: C 12 Total Credits Required

SoBA - Upper Major Core

Rule: All courses are required

Note: All upper major core courses must be completed before the capstones can be taken.
Take BMKT 325 in the first semester in the upper-division major as it is a prerequisite course for the Marketing Major.
A student must be listed as a major or minor in business to take these courses. Major or minor in business is defined as junior standing with all primary lower core courses completed, a 2.0 cumulative GPA, and formally admitted to the major or minor.

Show All Course Descriptions Course Credits
Show Description BFIN 322 - Business Finance
Offered every term. Prereq., junior standing in Business. The methodology and practice of business financial decisions.
 3 Credits
Show Description BGEN 361 - Principles of Business Law
Offered autumn and spring. Prereq., junior major or minor in business. This course examines law as it applies to business transactions. Topics include the nature and sources of law; courts and procedure; contracts, employment; Uniform Commercial Code; property; environmental; business organizations; tort liability; insurance; consumer and creditor protection; bankruptcy; criminal law; and agency law. Credit not allowed for more than one of BGEN 235, BGEN 361 and BADM 257.
 3 Credits
Show Description BMGT 322 - Operations Management
Offered every term. Prereq., junior major in Business, CSCI 172. A survey of the processes that organizations, public or private, use to produce goods and services. Includes management science topics.
 3 Credits
Show Description BMGT 340 - Mgmt & Organization Behavior
Offered autumn and spring. Prereq., junior standing in Business. An intensive examination of the fundamentals of management and organization supported by the application of behavioral science principles to the management of people in organizations.
 3 Credits
Show Description BMKT 325 - Principles of Marketing
Offered autumn and spring. Prereq., junior standing in Business. The marketing environment, product, price, distribution, and promotion strategies including government regulation and marketing ethics.
 3 Credits
Minimum Required Grade: C- 15 Total Credits Required

Marketing Major - Requirements

Rule: All courses are required

Show All Course Descriptions Course Credits
Show Description BGEN 360 - International Business
Offered autumn and spring. Prereq., junior standing in Business. Analysis of business in diverse parts of the globe. Examines the impact of socio-economic, political, legal, educational, and cultural factors on management.
 3 Credits
Show Description BMKT 337 - Consumer Behavior
Offered autumn and spring. Prereq., junior standing in Business and BMKT 325; PSYX 100S and 230S recommended. A behavioral analysis of consumer decision making and of the factors influencing consumer decisions, i.e., those decisions directly involved with the obtaining of economic goods and services.
 3 Credits
Show Description BMKT 342 - Marketing Research
Offered autumn and spring. Prereq., junior standing in Business,  BMKT 325. Emphasis on data acquisition and analysis for improved decision making in marketing. Topics include problem definition; secondary data; primary data via observation, interrogation and experimentation; data analysis; written and oral reports. May include field project.
 3 Credits
Show Description BMKT 343 - Integrated Marketing Comm
Offered autumn and spring. Prereq., junior standing in Business, BMKT 325. An integrated course in promotion strategy. Topics include advertising message design, media selection, promotions, public relations, personal selling, and other selected topics.
 3 Credits
Show Description BMKT 420 - Integrated Online Marketing
Offered intermittently. Prereq., junior standing in business, BMKT 325. Exploration and application of marketing communications principles to the internet environment. Students develop individual WordPress websites/blogs, learn about online marketing techniques, and complete online marketing and social media projects.
 3 Credits
Minimum Required Grade: C- 15 Total Credits Required

Marketing Major - Electives

Rule: Take 9 credits from the list below. At least 3 of these credits must come from BMKT 440, 460 or 491.

Note: Up to 6 credits of BMGT 493 can count towards the 9 credit elective requirement.
Up to 6 credits of BMKT 491 can count towards the 9 credit elective requirement.
Up to 6 credits of BMKT 494 can count towards the 9 credit elective requirement.
Up to 3 credits of BMKT 498 can count towards the 9 credit elective requirement.

Show All Course Descriptions Course Credits
Show Description BMGT 401 - Event Management
Offered autumn. Prereq., junior standing; open to non-business majors. Students are introduced to skills that are necessary for managing entertainment events. Topics include: market research; artist research; negotiating events; producing live events; and working with community and non-profit organizations. Students will develop and participate in several live events throughout the semester.
 3 Credits
Show Description BMGT 402 - Prin of Entertainment Mgmt I
Offered autumn and spring. Prereq., junior standing and consent of instructor; open to non-business majors. Students are introduced to the fundamental aspects of the entertainment business. Topics include: artist development and management; productions; promotions; and venue management and marketing. Students will produce an artist development plan.
 3 Credits
Show Description BMGT 403 - Prin of Entertainment Mgmt II
Offered spring. Prereq., junior standing; open to non-business majors. Topics include: tour development and marketing; agency relations and responsibilities; and new forms of entertainment media and distribution. Students will produce an event management plan.
 3 Credits
Show Description BMGT 410 - Sustainable Business Practices
Offered autumn. Prereq., junior standing. This course explores how changing perceptions around environmental and social issues influence current business practices. Through this exploration, we discuss the impact these influences have on business and how adept firms can gain competitive advantage through embracing and integrating them into their core strategies.
 3 Credits
Show Description BMGT 493 - International Experience
(R-6) offered intermittently. Prereq., junior standing in business. Field-based, experiential courses that focus on international business topics, incl. the culture and business environment of important U.S. trading partners, such as China, Germany, or Italy.
 1 To 6 Credits
Show Description BMIS 478 - E Commerce a Managerl Prspctv
Offered intermittently. Prereq., junior standing in Business. Focuses on the capabilities of the Internet to support and enable commerce. Provides a managerial perspective on topics including effective web site design, emerging technologies, business models, infrastructure architectures, and security.
 3 Credits
Show Description BMKT 411 - Service/Relationship Marketing
Offered intermittently. Prereq., junior standing in Business and BMKT 325. Service marketing integrates marketing concepts and techniques for organizations whose core product is service; topics include quality service delivery, customer attraction and retention, and relationship marketing. Focus is on service fields such as financial, healthcare, and communication services.
 3 Credits
Show Description BMKT 412 - Non Profit Marketing
Offered intermittently. Prereq., junior standing in Business and  BMKT 325. Integration of core concepts of marketing into philanthropic and other nonprofit organizations. Includes strategies for large-scale enterprises such as unions, educational and religious institutions to small organizations that provide local support such as cultural services, human and environmental services. Student work with nonprofit organizations creating marketing communications plans in an experiential learning environment.
 3 Credits
Show Description BMKT 413 - Sports Marketing
Offered intermittently.  prereq., junior standing in Business,  BMKT 325.  Examines the marketing of sports products and non-sports products using sports as a platform.  Topics include the use of traditional marketing strategies as well as the use of sponsorship strategies including endorsements, venue naming rights, and licensing.
 3 Credits
Show Description BMKT 440 - Marketing Analytics
Offered autumn or spring. Prereq., BMKT 325; junior standing in Business or consent of instr. The purpose of this course is to learn about the importance and value of using new measurement tools in marketing and using related research and data to create compelling content. Students in this course are also challenged to bring actual ideas to life.
 3 Credits
Show Description BMKT 450 - Marketing Connections
Offered intermittently, prerequisites: Marketing major, BMKT 325 and 343 and consent of instructor. This is an experiential course offering designed to allow students to apply marketing concepts and strategy to their career/job aspirations. Principles addressed in previous courses are integrated in this class. The concept of marketing strategy will be applied to real-world career development. Students also spend several days meeting business professionals in the region. Upon successful completion of this course each student will have an immediate, actionable plan that will help achieve career aspirations.
 3 Credits
Show Description BMKT 460 - Mktg Hi-Tech Prod & Innov
Offered autumn. Prereq.,  BMKT 325; junior standing in Business or consent of instr. Exploration of concepts and practices related to marketing in fast-paced environment; draws from a range and diversity of industries and contexts including the Internet.
 3 Credits
Show Description BMKT 491 - Special Topics
(R-9) Offered intermittently. Prereq., junior standing in Business or consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.
 1 To 6 Credits
Show Description BMKT 494 - Seminar
(R-6) Offered intermittently. Prereq., junior standing in Business and consent of instr.
 1 To 6 Credits
Show Description BMKT 498 - Internship
Offered every term. Prereq., junior standing and consent of instr. Extended classroom experience which provides practical application of classroom learning during placements off campus. Prior approval must be obtained from the faculty supervisor and the Internship Services office. A maximum of 6 credits of Internship (198, 298, 398, 498) may count toward graduation.
 1 To 6 Credits
Show Description COMX 351 - Principles of Public Relations
Offered yearly. Not open to PCOM. The many uses of communication in the endeavor of public relations. Communication theories and models including interpersonal communication, organizational communication, and mass communication are applied to explore the internal and external communication behavior associated with public relations.
 3 Credits
Show Description COMX 352 - Public Relations Portfolio
Offered yearly. Not open to PCOM. Writing documents such as press releases, fact sheets, brochures and speeches to create relationships between organizations and their publics.
 3 Credits
Show Description MART 101L - Intro to Media Arts
Offered every term. Overview of the media arts and their interaction, integration and development in the creation of story beginning with the early years of photography and movie-making through the introduction of radio and television up to the digital revolution.
 3 Credits
Show Description MART 102 - Digital Technology in the Arts
Offered every term. An introduction to the relationship between aesthetics and the emerging capacities of digital technology. The course will explore the basic evolution of hardware, system software, and the Internet and will present a brief history of the pioneers of both traditional and digital art. It will also look at contemporary and emerging trends in the artistic application of digital technology.
 3 Credits
Show Description MART 111A - Integrated Digital Art
Offered every term. Online Course. This project-oriented design and compositing course introduces students to the fundamentals of Adobe Photoshop while focusing on artistic expression in a digital technology environment.
 3 Credits
Show Description MART 341 - Intro to Web Design
Offered every term. Online Course. Students will gain necessary skills in this introduction to the fundamentals of website structure, content design and navigation. Areas of focus will be directory structure, visual design, user navigation, audio/video integration and domain management. This course is open to all university students and geared to non-majors.
 3 Credits
Minimum Required Grade: C- 9 Total Credits Required

SoBA - Capstone Courses

Rule: All courses are required; BMGT 486 and BGEN 499 are co requisite courses and must be taken together

Note: Students must complete all lower and upper core and their prerequisites and have an approved graduation application to register for their capstones.
Students must pass the required comprehensive exam as well as all requisite coursework to earn a passing grade in BGEN 499.
BMGT 486 must be taken at UM.

Show All Course Descriptions Course Credits
Show Description BGEN 499 - Integrated Business Simulation
Prereq., senior standing in Business, COMX 111, ECNS 202, BGEN 220 and all business core. Analysis of external and internal firm environment and strategy formulation. Integration of cumulative business knowledge. Case orientation and class discussion.
 1 Credits
Show Description BMGT 486 - Strategic Venture Management
Offered every term. Prereq., senior standing in Business, COMX 111, ECNS 202, BGEN 220 with grades C or better and completed upper Business core; coreq., BGEN 499. Integration of all functional areas of business including starting and managing a growing business. Topics include recognizing business opportunities, setting strategy for the firm, raising capital, marketing new products, and organizing a management team. Students write a business plan for themselves or for a local entrepreneur or organization.
 3 Credits
Minimum Required Grade: C- 4 Total Credits Required

SoBA Upper-Division Writing Requirement

Rule: All courses are required

Show All Course Descriptions Course Credits
Show Description BMGT 486 - Strategic Venture Management
Offered every term. Prereq., senior standing in Business, COMX 111, ECNS 202, BGEN 220 with grades C or better and completed upper Business core; coreq., BGEN 499. Integration of all functional areas of business including starting and managing a growing business. Topics include recognizing business opportunities, setting strategy for the firm, raising capital, marketing new products, and organizing a management team. Students write a business plan for themselves or for a local entrepreneur or organization.
 3 Credits
Minimum Required Grade: C- 3 Total Credits Required

SoBA Symbolic Systems Requirement

Rule: Students complete STAT 216 (preferred) or one other course from the list below to fulfill the Symbolic Systems Requirement.

Note: This is a lower primary core course. SoBA SoBA requires that credit be earned for STAT 216 (preferred) or one of the other statistics courses below (with a C or better) prior to being admitted into an upper-division SoBA major.

Show All Course Descriptions Course Credits
Show Description FORS 201 - Forest Biometrics
Offered autumn. Prereq., M 115 or M 121 or M 122 or M 151 or M 162 or M 171 or M 172. Introduction to probability and statistical methods for forestry and environmental sciences covering natural resource applications of common probability distributions, data analysis, hypothesis testing, and regression.
 3 Credits
Show Description PSYX 222 - Psychological Statistics
Offered every term. Prereq., PSYX 120; M 115, M 162 or 171. Application of statistical techniques to psychological data. Credit not allowed for both PSYX 222 and SOCI 202.
 3 Credits
Show Description SOCI 202 - Social Statistics
Offered every term. Prereq., or coreq. M 115, Sociology majors only, or consent of instr. Application of descriptive and inferential statistical techniques to sociological data. Required of all majors.
 3 Credits
Show Description STAT 216 - Introduction to Statistics
Offered autumn and spring. Prereq., M 115 (preferred), or one of M 121, 132, 151, 162 or 171, or ALEKS placement >= 4. Introduction to major ideas of statistical inference. Emphasis is on statistical reasoning and uses of statistics.
 4 Credits
Minimum Required Grade: C 4 Total Credits Required

SoBA Expressive Arts Requirement

Rule: All courses are required

Note: Students must complete this course with a C or better prior to taking the capstones, though earlier completion is strongly encouraged.

Show All Course Descriptions Course Credits
Show Description COMX 111A - Intro to Public Speaking
Offered every term. Preparation, presentation, and criticism of speeches. Emphasis on the development of public speaking techniques through constructive criticism. Credit not allowed for both COMM 111A and COM 160A.
 3 Credits
Minimum Required Grade: C 3 Total Credits Required

SoBA Social Science Requirement

Rule: All courses are required

Note: This is a primary lower core course and must be completed with a C or better prior to being admitted into an upper-division SoBA major.

Show All Course Descriptions Course Credits
Show Description ECNS 201S - Principles of Microeconomics
Offered every term.  The nature of a market economy, economic decisions of the household and firm, competition and monopoly, value and price determination, distribution of income and applied microeconomic topics.
 3 Credits
Minimum Required Grade: C 3 Total Credits Required

SoBA Ethical & Human Values Requirement

Rule: All courses are required

Note: Students must complete this course with a C or better prior to taking the capstones, though earlier completion is strongly encouraged.

Show All Course Descriptions Course Credits
Show Description BGEN 220E - Bus Ethics & Soc Responsiblty
Offered autumn and spring. Focuses on moral judgments, responsibilities to society and their impact on decision making, with particular emphasis on business ethics and values. Addresses organizations and their relationship to the external environment, the law, and various stakeholders.
 3 Credits
Minimum Required Grade: C 3 Total Credits Required