Management and Marketing Department

Course Descriptions

Business Admin

• BADM 191 - Special Topics

  Credits: 1 TO 6. (R 6) Offered intermittently. Experimental offerings of visiting professors, experimental offerings of new courses, or one time offerings of current topics.

• BADM 191E - Special Topics

  Credits: 1 TO 6. (R 6) Offered intermittently. Experimental offerings of visiting professors, experimental offerings of new courses, or one time offerings of current topics.

  Course Attributes:

  • Internships/Practicums

• BADM 195 - Special Topics

  Credits: 1 TO 6. (R 6) Offered intermittently. Experimental offerings of visiting professors, experimental offerings of new courses, or one time offerings of current topics.

• BADM 196 - Independent Study

  Credits: 1 TO 6. (R-6) Offered intermittently.

• BADM 295 - Special Topics

  Credits: 1 TO 6. (R 6) Offered intermittently. Experimental offerings of visiting professors, experimental offerings of new courses, or one time offerings of current topics.

• BADM 495 - Special Topics

  Credits: 1 TO 9. (R 9) Offered intermittently. Prereq., junior standing in Business and consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one time offerings of current topics.

Business: General

• BGEN 220E - Business Ethics and Social Responsibility

  Credits: 3. Offered autumn and spring. Focuses on moral judgments, responsibilities to society and their impact on decision making, with particular emphasis on business ethics and values. Addresses organizations and their relationship to the external environment, the law, and various stakeholders.

  Course Attributes:

  • Ethical & Human Values Course

• BGEN 360 - International Business

  Credits: 3. Offered autumn and spring. Prereq., junior standing in Business. Analysis of business in diverse parts of the globe. Examines the impact of socio-economic, political, legal, educational, and cultural factors on management.

• BGEN 445 - Sustainability Reporting

  Credits: 3. Offered spring. Prereq., junior, senior, or graduate standing. This course provides students with an understanding of sustainability reporting by organizations. Topics covered include sustainability reporting metrics for the public disclosure of the economic, environmental, and social impacts of organizations. Regulation of sustainability reporting, greenwashing, and external assurance of sustainability reports are also covered.

Business: Management

• BMGT 101S - Intro to Entertainment Mgmt

  Credits: 3. Offered autumn and spring.  Open to non-business majors.  Designed to provide basic distinctions and concepts necessary for understanding various business aspects that underpin the business of entertainment as well as most other businesses, regardless of context.

  Course Attributes:

  • Social Sciences Course

• BMGT 191 - Special Topics

  Credits: 1 TO 6. (R-6) Offered intermittently. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

• BMGT 192 - Independent Study

  Credits: 1 TO 3. (R-3) Offered every term. Prereq., consent of instr. Course material appropriate to the needs and objectives of the individual student.

• BMGT 205 - Professional Business Comm

  Credits: 3. Offered intermittently. Prereq., WRIT 101, COMX 111A. Focuses on understanding the scope and nature of business communication and becoming more fluent and effective writers and speakers in a variety of business situations. Students practice choosing and applying the best communication vehicle and strategy for multiple purposes, audiences, and situations. The course asks students to spend significant time on their own professional writing and presentation skills, and will also survey various contemporary issues in business communication.

  Course Attributes:

  • Writing Course-Intermediate

• BMGT 275 - Venue Management

  Credits: 3. Offered Autumn. Open to non-business majors.  This course is designed to provide some of the basic tools for better understanding the processes involved in the conceptualization, development and production of live-events and successfully managing various types of venues.  

• BMGT 291 - Special Topics

  Credits: 1 TO 6. (R-6) Offered intermittently.  Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

• BMGT 292 - Independent Study

  Credits: 1 TO 3. (R-3) Offered every term. Prereq., consent of instr. Course material appropriate to the needs and objectives of the individual student.

• BMGT 298 - Management Internship

  Credits: 1 TO 3. (R-3) Offered every term. Extended classroom experience which provides practical application of classroom learning during placements within the business community. The student must complete a learning agreement with a faculty member, relating the placement opportunity to his or her field of study. A maximum of 6 credits of Internship (198, 298, 398, 498) may count toward graduation.

  Course Attributes:

  • Internships/Practicums
  • Internship graduation limit 6

• BMGT 340 - Mgmt & Organization Behavior

  Credits: 3. Offered autumn and spring. Prereq., junior standing in Business. An intensive examination of the fundamentals of management and organization supported by the application of behavioral science principles to the management of people in organizations.

• BMGT 357 - Entrepren for Non-Bus Students

  Credits: 3. Offered intermittently. Prereq., junior standing; open to non-business majors only. Focuses on starting and managing a growing business. Topics include recognizing business opportunities, setting strategy for the firm, raising capital, marketing new products, and organizing a management team. Students write a business plan for starting a business of their choice.

• BMGT 375 - Business of Film & Television

  Credits: 3. Offered intermittently. Open to non-business majors. The purpose of this class is to gain a basic understanding of the business elements of film and television production.  This is done through a semester long project and lectures by visiting television and film professionals.

• BMGT 391 - Special Topics

  Credits: 1 TO 6. (R-6) Offered intermittently. Prereq., junior standing in Business or consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

• BMGT 392 - Independent Study

  Credits: 1 TO 6. (R-6) Offered every term. Prereq. junior standing in Business and consent of instr.

• BMGT 394 - Seminar/Workshop

  Credits: 1 TO 3. (R-3) Offered intermittently. Prereq., junior standing in Business and consent of instr.

• BMGT 401 - Event Management

  Credits: 3. Offered autumn. Prereq., junior standing; open to non-business majors. Students are introduced to skills that are necessary for managing entertainment events. Topics include: market research; artist research; negotiating events; producing live events; and working with community and non-profit organizations. Students will develop and participate in several live events throughout the semester.

• BMGT 402 - Prin of Entertainment Mgmt I

  Credits: 3. Offered autumn and spring. Prereq., junior standing and consent of instructor; open to non-business majors. Students are introduced to the fundamental aspects of the entertainment business. Topics include: artist development and management; productions; promotions; and venue management and marketing. Students will produce an artist development plan.

• BMGT 403 - Prin of Entertainment Mgmt II

  Credits: 3. Offered spring. Prereq., junior standing; open to non-business majors. Topics include: tour development and marketing; agency relations and responsibilities; and new forms of entertainment media and distribution. Students will produce an event management plan.

• BMGT 410 - Sustainable Business Practices

  Credits: 3. Offered autumn. Prereq., junior standing. This course explores how changing perceptions around environmental and social issues influence current business practices. Through this exploration, we discuss the impact these influences have on business and how adept firms can gain competitive advantage through embracing and integrating them into their core strategies.

• BMGT 420 - Leadership and Motivation

  Credits: 3. Offered autumn and spring. Prereq., junior standing in Business and BMGT 340. Study of fundamental concepts, theories, and models of leadership and motivation. Selected topics include: trait and behavioral theories of leadership, charismatic and transformational leadership, power and influence, emotions and justice perceptions in motivation, expectancy and equity theories.

• BMGT 430 - Business Negotiations

  Credits: 3. Offered intermittently. Prereq., junior standing in Business. Theories and processes of negotiation in various business settings. Theories and concepts of negotiation presented through illustrative case studies proven to increase the value of negotiated deals. Students become cognizant of their instinctive negotiation styles and build on their accumulative knowledge progressing to sophisticated skills such as multiparty negotiation, mediation and arbitration.

• BMGT 444 - Management Communications

  Credits: 3. Offered autumn and spring. Prereq., junior standing in Business; BMGT 340. This course focuses on four modules managing external and internal communications: Communication of Innovations; Communications with Company Leadership; PR Crisis Communications; and Business Negotiations. Course projects include team research, team oral presentations, individual written executive reports, case studies and analysis, and competitive negotiations.

• BMGT 448 - Entrepreneurship

  Credits: 3. Offered autumn and spring. Prereq., junior standing in Business, BMGT 340, BMKT 325; prereq or coreq., BFIN 322. Focuses on starting and managing a growing business. Topics include recognizing business opportunities, setting strategy for the firm, raising capital, marketing new products, and organizing the managerial team. Students develop a business model canvas and/or write a business plan for themselves or for a local entrepreneur.

• BMGT 458 - Advanced Entrepreneurship

  Credits: 1. (R-3) Offered spring. Prereq., BMGT 448 or BMGT 357 if non-business major. Focus on managing and marketing a growing business, legal and technology issues for entrepreneurs, and financing new ventures. Students refine an existing or write a new business plan and participate in a business plan competition or write case analyses. UM instructors supervise course content delivered by local and regional experts in entrepreneurship. Four separate one credit weekend seminars are offered.

• BMGT 467 - Global Operations and Supply Chain Management

  Credits: 3. Offered Spring. Prereq., BMGT 322 and BMKT 325, or consent of instructor. The course introduces students to the challenges and opportunities companies face and how they manage the risk associated with the global supply chain. It provides an overview of global supply chain operations management as a field and describes the strategic role it has in today’s intensely competitive business environment.

• BMGT 474 - Entertainment Rsrch & Planning

  Credits: 3. Offered intermittently. Prereq., junior standing and consent of instructor; open to non-business majors.  This course will provide students with a better understanding of the processes involved in the conceptualization, development, production and or marketing for businesses, particularly entertainment related entities.  This is done through a variety of real world projects.

• BMGT 480 - Cross-Cultural Mgmt

  Credits: 3. Offered autumn. Prereq., junior standing in Business. Study of issues related to cultural diversity within the work force and the problems inherent in the management of a firm's activities on an international scale.

• BMGT 491 - Special Topics

  Credits: 1 TO 6. (R-6) Offered intermittently. Prereq., junior standing in Business or consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

• BMGT 492 - Independent Study

  Credits: 1 TO 6. (R-6) Offered every term. Prereq., junior standing in Business and consent of instr.

• BMGT 493 - International Experience

  Credits: 1 TO 6. (R-6) offered intermittently. Prereq., junior standing in business. Field-based, experiential courses that focus on international business topics, incl. the culture and business environment of important U.S. trading partners, such as China, Germany, or Italy.

• BMGT 494 - Seminar/Workshop

  Credits: 1 TO 6. (R-6) Offered intermittently. Prereq., junior standing in Business and consent of instr.

• BMGT 498 - Internship

  Credits: 1 TO 6. Offered every term. Prereq., junior standing in Business and consent of instr. Extended classroom experience which provides practical application of classroom learning during placements off campus. Prior approval must be obtained from the faculty supervisor and the Internship Services office. A maximum of 6 credits of Internship (198, 298, 398, 498) may count toward graduation.

  Course Attributes:

  • Internships/Practicums
  • Internship graduation limit 6

• BMGT 595 - Special Topics

  Credits: 1 TO 9. (R-9) Offered intermittently. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics. Level: Graduate

  Course Attributes:

  • Internships/Practicums

• BMGT 604 - Competitive Strategy

  Credits: 1. Offered autumn. Prereq., admission to the M.B.A. or M.Acct. program. An introduction to strategic managment with a focus on the analysis of the firm and its environment as the basis for strategic decision making. Level: Graduate

• BMGT 640 - Organizational Behavior

  Credits: 2. Offered autumn.  Prereq., admission to the M.B.A. or M-Acct. programs. Professionally oriented strategic overview of intrapersonal, interpersonal, and leadership skills for employees, management, and organizational designers.  Topics include diversity, communication, motivation, groups/teams, culture and structure. Level: Graduate

• BMGT 650 - Business Ethics

  Credits: 1. BMGT 650-01 and BMGT 650-60 Business Ethics. 1 credit. Offered in the last five weeks of the fall semester. Prerequisites: admission in MBA program. Business Ethics is a course designed to acquaint students with the ethical implications of business decisions, policy, strategy and operations. The students will learn how to (1) develop a system of ethics that will form the foundation for future ethical practices in business; (2) analyze specific contemporary issues in business for their ethical implications and content; and (3) challenge conventional thinking about ethics by introducing broad-based ethical principles and systems to enlighten and inform ethical thinking. Level: Graduate

• BMGT 665 - Strategic Mgmt Seminar

  Credits: 1 TO 12. Offered spring.  Prereq., admission to the M.B.A. or M-Acct. program and ACTG 605, BFIN 681, BMIS 574, BMGT 604, and BMGT 640; coreq., MBA 603. Analysis of the firm within its industry and the structure of the industry; competitive positioning and competitor analysis; decision-making under conditions of uncertainty; developing a competitive advantage in international markets. Level: Graduate

• BMGT 685 - International Business

  Credits: 2. Offered spring. Prereq., admission to the M.B.A. or M-Acct. programs.  Review and analysis of international trade theories and institutions, the role of the multinational enterprise (MNE) in global trade and how the MNEs operate in a global setting. Level: Graduate

Business: Marketing

• BMKT 191 - Special Topics

  Credits: 1 TO 6. (R-6) Offered intermittently. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

• BMKT 192 - Independent Study

  Credits: 1 TO 3. (R-3) Offered every term. Prereq., consent of instr. Course material appropriate to the needs and objectives of the individual student.

• BMKT 291 - Special Topics

  Credits: 1 TO 9. (R-9) Offered intermittently.  Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

• BMKT 292 - Independent Study

  Credits: 1 TO 3. (R-3) Offered every term. Prereq., consent of instr. Course material appropriate to the needs and objectives of the individual student.

• BMKT 298 - Internship

  Credits: 1 TO 3. (R-3) Offered every term. Extended classroom experience which provides practical application of classroom learning during placements within the business community. The student must complete a learning agreement with a faculty member, relating the placement opportunity to his or her field of study. A maximum of 6 credits of Internship (198, 298, 398, 498) may count toward graduation.

  Course Attributes:

  • Internships/Practicums
  • Internship graduation limit 6

• BMKT 325 - Principles of Marketing

  Credits: 3. Offered autumn and spring. Prereq., junior standing in Business. The marketing environment, product, price, distribution, and promotion strategies including government regulation and marketing ethics.

• BMKT 337 - Consumer Behavior

  Credits: 3. Offered autumn and spring. Prereq., junior standing in Business and BMKT 325; PSYX 100S and 230S recommended. A behavioral analysis of consumer decision making and of the factors influencing consumer decisions, i.e., those decisions directly involved with the obtaining of economic goods and services.

• BMKT 342 - Marketing Research

  Credits: 3. Offered autumn and spring. Prereq., junior standing in Business,  BMKT 325. Emphasis on data acquisition and analysis for improved decision making in marketing. Topics include problem definition; secondary data; primary data via observation, interrogation and experimentation; data analysis; written and oral reports. May include field project.

• BMKT 343 - Integrated Marketing Comm

  Credits: 3. Offered autumn and spring. Prereq., junior standing in Business, BMKT 325. An integrated course in promotion strategy. Topics include advertising message design, media selection, promotions, public relations, personal selling, and other selected topics.

• BMKT 391 - Special Topics

  Credits: 1 TO 9. (R-9) Offered intermittently. Prereq., junior standing in Business or consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

• BMKT 392 - Independent Study

  Credits: 1 TO 6. (R-6) Offered every term. Prereq., junior standing in Business and consent of instr.

• BMKT 411 - Service/Relationship Marketing

  Credits: 3. Offered intermittently. Prereq., junior standing in Business and BMKT 325. Service marketing integrates marketing concepts and techniques for organizations whose core product is service; topics include quality service delivery, customer attraction and retention, and relationship marketing. Focus is on service fields such as financial, healthcare, and communication services.

• BMKT 412 - Non Profit Marketing

  Credits: 3. Offered intermittently. Prereq., junior standing in Business and  BMKT 325. Integration of core concepts of marketing into philanthropic and other nonprofit organizations. Includes strategies for large-scale enterprises such as unions, educational and religious institutions to small organizations that provide local support such as cultural services, human and environmental services. Student work with nonprofit organizations creating marketing communications plans in an experiential learning environment.

• BMKT 413 - Sports Marketing

  Credits: 3. Offered intermittently.  prereq., junior standing in Business,  BMKT 325.  Examines the marketing of sports products and non-sports products using sports as a platform.  Topics include the use of traditional marketing strategies as well as the use of sponsorship strategies including endorsements, venue naming rights, and licensing.

• BMKT 420 - Integrated Online Marketing

  Credits: 3. Offered intermittently. Prereq., junior standing in business, BMKT 325. Exploration and application of marketing communications principles to the internet environment. Students develop individual WordPress websites/blogs, learn about online marketing techniques, and complete online marketing and social media projects.

• BMKT 440 - Marketing Analytics

  Credits: 3. Offered autumn or spring. Prereq., BMKT 325; junior standing in Business or consent of instr. The purpose of this course is to learn about the importance and value of using new measurement tools in marketing and using related research and data to create compelling content. Students in this course are also challenged to bring actual ideas to life.

• BMKT 450 - Marketing Connections

  Credits: 3. Offered intermittently, prerequisites: Marketing major, BMKT 325 and 343 and consent of instructor. This is an experiential course offering designed to allow students to apply marketing concepts and strategy to their career/job aspirations. Principles addressed in previous courses are integrated in this class. The concept of marketing strategy will be applied to real-world career development. Students also spend several days meeting business professionals in the region. Upon successful completion of this course each student will have an immediate, actionable plan that will help achieve career aspirations.

• BMKT 460 - Mktg Hi-Tech Prod & Innov

  Credits: 3. Offered autumn. Prereq.,  BMKT 325; junior standing in Business or consent of instr. Exploration of concepts and practices related to marketing in fast-paced environment; draws from a range and diversity of industries and contexts including the Internet.

• BMKT 480 - Marketing Management

  Credits: 3. Offered autumn and spring. Prereq., senior standing in Business; BMKT 325, 337, 342, 343. Case analysis in marketing management.

• BMKT 490 - Undergraduate Research

  Credits: 3. (R-6) Offered intermittently. Prereq., junior standing in Business,  BMKT 325. An experiential course in the strategy, research, and execution of an integrated marketing communications plan. Students’ work culminates in the American Association of Advertising’s National Student Advertising Competition.

  Course Attributes:

  • Research & Creative Schlrshp

• BMKT 491 - Special Topics

  Credits: 1 TO 6. (R-9) Offered intermittently. Prereq., junior standing in Business or consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one-time offerings of current topics.

• BMKT 492 - Independent Study

  Credits: 1 TO 6. (R-6) Offered every term. Prereq., junior standing in Business and consent of instr.

• BMKT 493 - International Experience

  Credits: 1 TO 6. (R-6) offered intermittently. Prereq., junior standing in business. Field-based, experiential courses that focus on international business topics, incl. the culture and business environment of important U.S. trading partners, such as China, Germany, or Italy.

• BMKT 494 - Seminar

  Credits: 1 TO 6. (R-6) Offered intermittently. Prereq., junior standing in Business and consent of instr.

• BMKT 498 - Internship

  Credits: 1 TO 6. Offered every term. Prereq., junior standing and consent of instr. Extended classroom experience which provides practical application of classroom learning during placements off campus. Prior approval must be obtained from the faculty supervisor and the Internship Services office. A maximum of 6 credits of Internship (198, 298, 398, 498) may count toward graduation.

  Course Attributes:

  • Internships/Practicums
  • Internship graduation limit 6

• BMKT 560 - Marketing & Stats

  Credits: 3. Online course. Offered autumn. Prereq., admission to the M.B.A. or M-Acct. programs or graduate standing with consent of graduate business program director. Introduction to marketing principles to create long-term competitive advantage for an organization. Topics include environmental analysis, marketing planning, segmentation analysis, target marketing, and planning for product, price, promotion and distribution. Business statistics covered including t-tests, analysis of variance, regression and correlation analysis; statistics applications in context of marketing research and marketing problems. Level: Graduate

• BMKT 642 - Advanced Marketing Research

  Credits: 3. Prereq., admission to the MS BA program or instructor consent. The purpose of the course is to learn how to provide information for better business decision making. Students study the different aspects of marketing research as it relates to business problems and develop a mindset that continually relies on information-based decisions. Level: Graduate

• BMKT 660 - Marketing Management

  Credits: 2. Offered spring. Prereq., admission to the M.B.A. or M-Acct. programs. Marketing decisions faced by managers in a variety of business settings including large corporations, small businesses and not-for-profit organizations. Level: Graduate

• BMKT 670 - Applied Data Analytics

  Credits: 3. Prereq., admission to the MS BA program or instructor consent. This course applies statistical skills and technical expertise to real-world big-data business applications. Students will work with the tools of data science and hone their ability to answer business questions through the analysis of data. Level: Graduate

• BMKT 680 - Big Data and Innovation

  Credits: 3. Prereq., admission to the MS BA program or instructor consent. The course provides an integrative, capstone experience for students to reflect on and apply the data science tools they have learned in the program. In addition, this course will focus on the innovation and creativity aspects of big data, or how big data can unleash new insights and innovations that solve customer and societal problems. The course will train future managers to think strategically and innovatively—about data, about opportunity, about value. It will ensure that students are proficient in strategy, customer value and insights. Level: Graduate

MBA

• MBA 601 - Career & Leadership Skills

  Credits: 1. Offered autumn during orientation week. Prereq., admission to the M.B.A. program. Provides an intensive orientation and introduction to behavioral skills required to excel in the M.B.A. program and one’s business career; structured to create a sense of community among students and faculty and set expectations for future class involvement. Graded only credit/no credit. Level: Graduate

• MBA 603 - Integrated Project

  Credits: 1. Offered spring.  Prereq., admission to the M.B.A. or M-Acct. program; coreq., BMGT 665. This is the capstone course of the MBA program and is offered during the last five weeks of spring semester. Students develop a business plan that requires the incorporation of knowledge from all other core MBA courses. Level: Graduate

• MBA 645 - Interpersonal Perspectives

  Credits: 1 TO 12. (R- 12) Offered every term. Prereq., admission to the M.B.A. or M-Acct. program. Some classes are open to pre-MBA and pre-M-Acct. students. Selected topics cover leadership theory and practice, ethics in the workplace, and managerial processes such as motivation, communication, conflict resolution, negotiations, team building, critical thinking, goal setting, and building workforce commitment. MBA students must complete at least 2 credits of interpersonal perspective coursework for the MBA degree. Level: Graduate

• MBA 655 - Technology Seminar

  Credits: 1 TO 12. (R-12) Offered every term. Prereq., admission to the M.B.A. or MAcct. programs. Contemporary issues in information technology with emphasis on how technology is used in business organizations. Topics vary each term and may include electronic commerce on the internet, decision support technology, electronic media support, advanced spreadsheet applications, accounting applications and quality control systems. Level: Graduate

• MBA 692 - Independent Study

  Credits: 1 TO 9. (R-9) Offered every term. Prereq., graduate student in business or consent of business graduate director and consent of instr. Directed study of individual or small groups of students in topics not available in scheduled classes. Level: Graduate

• MBA 694 - Seminar

  Credits: 1 TO 15. (R-15) Offered every term. Prereq., graduate student in business or consent of business graduate director. Selected topics in business. Level: Graduate

• MBA 695 - Practicum

  Credits: 1 TO 6. Practical hands-on experience with area organizations. Provides application of classroom learning. Level: Graduate

• MBA 696 - Independent Study

  Credits: 1 TO 9. (R 9) Offered every term. Prereq., graduate student in business or consent of business graduate director and consent of instr. Directed study of individual or small groups of students in topics not available in scheduled classes. Level: Graduate

• MBA 698 - Internship

  Credits: 1 TO 6. (R-6) Offered every term. Prereq., graduate student in business or consent of business graduate director and consent of instr. Placements with private or governmental organizations for practical training in business. Written reports required. Level: Graduate

• MBA 699 - Thesis

  Credits: 1 TO 6. (R-6) Offered every term. Prereq., graduate student in business or consent of business graduate director. Level: Graduate

Management

• MGMT 348 - Entrepreneurship

  Credits: 3. BMGT 348 Entrepreneurship 3 cr. Offered autumn and spring. Prereq., junior standing in Business, BFIN 322, MGMT 340S, MKTG 360. Focuses on starting and managing a growing business. Topics include recognizing business opportunities, setting strategy for the firm, raising capital, marketing new products, and organizing a management team. Students write a business plan for themselves or for a local entrepreneur.

  Course Attributes:

  • Writing Course-Upper-Division

• MGMT 395 - Special Topics

  Credits: 1 TO 9. (R 9) Offered intermittently. Prereq., junior standing in Business or consent of instr. Experimental offerings of visiting professors, experimental offerings of new courses, or one time offerings of current topics.

• MGMT 445 - Sm Bus Mgmt/Strat Plng

  Credits: 3. Offered autumn and spring. Prereq., senior standing in Business, all business core. Application of the concepts of strategic management to small businesses. Integrates the functional areas of management, marketing, finance and accounting. Students work with local businesses in a consulting role and are required to write a consulting report. Credit not allowed for both MGMT 445 and 446.

  Course Attributes:

  • Writing Course-Upper-Division

Marketing

• MKTG 394 - Undergraduate Seminar

  Credits: 1 TO 3. (R-3) Offered intermittently. Prereq., junior standing in Business and consent of instr.