Entertainment Management Certificate

Certificate of Art - Entertainment Management

School of Business Admin

Catalog Year: 2015-2016

Degree Specific Credits: 18

Required Cumulative GPA: 3.0

Note: This certificate is open to all majors across campus.
The 3.0 GPA requirement pertains specifically to the 18 credits listed below, not a student’s cumulative GPA.


Entertainment Management Certificate - Requirements

Rule: All courses are required

Show All Course Descriptions Course Credits
Show Description BMGT 401 - Event Management
Offered autumn. Prereq., junior standing; open to non-business majors. Students are introduced to skills that are necessary for managing entertainment events. Topics include: market research; artist research; negotiating events; producing live events; and working with community and non-profit organizations. Students will develop and participate in several live events throughout the semester.
3 Credits
Show Description BMGT 402 - Prin of Entertainment Mgmt I
Offered autumn and spring. Prereq., junior standing and consent of instructor; open to non-business majors. Students are introduced to the fundamental aspects of the entertainment business. Topics include: artist development and management; productions; promotions; and venue management and marketing. Students will produce an artist development plan.
3 Credits
Show Description BMGT 403 - Prin of Entertainment Mgmt II
Offered spring. Prereq., junior standing; open to non-business majors. Topics include: tour development and marketing; agency relations and responsibilities; and new forms of entertainment media and distribution. Students will produce an event management plan.
3 Credits
Minimum Required Grade: B 9 Total Credits Required

Entertainment Management Certificate - Electives

Rule: Take 9 credits from the list below.

Note: Up to 3 credits of BMGT 498 can count towards the 9 credits of electives.
BMGT 498 must be an entertainment-based internship to count towards the 9 credits of electives.

Show All Course Descriptions Course Credits
Show Description BFIN 205 - Personal Finance
Offered intermittently. Concepts, strategies and techniques in analyzing financial situations and investment opportunities from the individual's perspective.
3 Credits
Show Description BGEN 320E - Bus Ethics & Soc Responsiblty
Offered autumn and spring. Prereq., junior standing in Business. Business organizations and their relationship to the external environment and various stakeholders. Focuses on responsibilities to society and their impact on decision making, with particular emphasis on business ethics and values.
3 Credits
Show Description BMGT 275 - Venue Management
Offered Autumn. Open to non-business majors.  This course is designed to provide some of the basic tools for better understanding the processes involved in the conceptualization, development and production of live-events and successfully managing various types of venues.  
3 Credits
Show Description BMGT 375 - Business of Film & Television
Offered intermittently. Open to non-business majors. The purpose of this class is to gain a basic understanding of the business elements of film and television production.  This is done through a semester long project and lectures by visiting television and film professionals.
3 Credits
Show Description BMGT 420 - Leadership and Motivation
Offered autumn and spring. Prereq., junior standing in Business and BMGT 340. Study of fundamental concepts, theories, and models of leadership and motivation. Selected topics include: trait and behavioral theories of leadership, charismatic and transformational leadership, power and influence, emotions and justice perceptions in motivation, expectancy and equity theories.
3 Credits
Show Description BMGT 474 - Entertainment Rsrch & Planning
Offered intermittently. Prereq., junior standing and consent of instructor; open to non-business majors.  This course will provide students with a better understanding of the processes involved in the conceptualization, development, production and or marketing for businesses, particularly entertainment related entities.  This is done through a variety of real world projects.
3 Credits
Show Description BMGT 498 - Internship
Offered every term. Prereq., junior standing in Business and consent of instr. Extended classroom experience which provides practical application of classroom learning during placements off campus. Prior approval must be obtained from the faculty supervisor and the Internship Services office. A maximum of 6 credits of Internship (198, 298, 398, 498) may count toward graduation.
1 To 6 Credits
Show Description BMIS 478 - E Commerce a Managerl Prspctv
Offered intermittently. Prereq., junior standing in Business. Focuses on the capabilities of the Internet to support and enable commerce. Provides a managerial perspective on topics including effective web site design, emerging technologies, business models, infrastructure architectures, and security.
3 Credits
Show Description BMKT 411 - Service/Relationship Marketing
Offered intermittently. Prereq., junior standing in Business and BMKT 325. Service marketing integrates marketing concepts and techniques for organizations whose core product is service; topics include quality service delivery, customer attraction and retention, and relationship marketing. Focus is on service fields such as financial, healthcare, and communication services.
3 Credits
Show Description BMKT 412 - Non Profit Marketing
Offered intermittently. Prereq., junior standing in Business and  BMKT 325. Integration of core concepts of marketing into philanthropic and other nonprofit organizations. Includes strategies for large-scale enterprises such as unions, educational and religious institutions to small organizations that provide local support such as cultural services, human and environmental services. Student work with nonprofit organizations creating marketing communications plans in an experiential learning environment.
3 Credits
Show Description BMKT 413 - Sports Marketing
Offered intermittently.  prereq., junior standing in Business,  BMKT 325.  Examines the marketing of sports products and non-sports products using sports as a platform.  Topics include the use of traditional marketing strategies as well as the use of sponsorship strategies including endorsements, venue naming rights, and licensing.
3 Credits
Show Description BMKT 420 - Integrated Online Marketing
Offered intermittently. Prereq., junior standing in business, BMKT 325. Exploration and application of marketing communications principles to the internet environment. Students develop individual WordPress websites/blogs, learn about online marketing techniques, and complete online marketing and social media projects.
3 Credits
Show Description MAR 112A - Intro to Non-Linear Editing
Offered every term. Study of the history, process and philosophy of narrative film/video editing and an introduction to Final Cut nonlinear editing software.
3 Credits
Show Description MART 111A - Integrated Digital Art
Offered every term. Online Course. This project-oriented design and compositing course introduces students to the fundamentals of Adobe Photoshop while focusing on artistic expression in a digital technology environment.
3 Credits
Show Description MUSI 132L - History of Rock & Roll
Offered autumn and spring. A study of the roots, components, and development of the musical art form "Rock and Roll". Significant performing artists and movements with the style identified and presented. Includes traditional lecture with substantial use of audio and visual aids.
3 Credits
Show Description PSCI 466 - Nonprofit Adm & Pub Svc
Offered autumn. Prereq., junior standing. Investigation of the aspects involved in nonprofit management and public service and the complexity of the role of nonprofit organizations in society.
3 Credits
Minimum Required Grade: B 9 Total Credits Required