Digital Marketing Certification

Certificate of Art - Digital Marketing

School of Business Admin

Catalog Year: 2015-2016

Degree Specific Credits: 24

Required Cumulative GPA: 3.0

Note: All students pursuing a Digital Marketing Certificate must also complete the degree requirements for one of the business majors.
The 3.0 GPA requirement pertains specifically to the 24 credits listed below, not a student’s cumulative GPA.
Please meet with a Digital Marketing Certificate advisor for assistance (see SoBA Advising for list of advisors by major).

Digital Marketing Certificate - Requirements

Rule: All courses are required

Show All Course Descriptions Course Credits
Show Description BMIS 372 - Information Infrastructures
Offered spring. Prereq., junior standing in Business. Explores the evolution of technological infrastructures with an emphasis on strategic implications.  Students develop an enterprise infrastructure and then examine innovations that allow for the design and development of products and services in a global business environment.
 3 Credits
Show Description BMIS 373 - Business System Analy & Design
Offered autumn. Prereq., junior standing in Business. Provides an understanding of the systems development and modification process, including requirements determination, logical design, physical design, test planning, implementation planning and performance evaluation.
 3 Credits
Show Description BMIS 478 - E Commerce a Managerl Prspctv
Offered intermittently. Prereq., junior standing in Business. Focuses on the capabilities of the Internet to support and enable commerce. Provides a managerial perspective on topics including effective web site design, emerging technologies, business models, infrastructure architectures, and security.
 3 Credits
Show Description BMKT 342 - Marketing Research
Offered autumn and spring. Prereq., junior standing in Business,  BMKT 325. Emphasis on data acquisition and analysis for improved decision making in marketing. Topics include problem definition; secondary data; primary data via observation, interrogation and experimentation; data analysis; written and oral reports. May include field project.
 3 Credits
Show Description BMKT 343 - Integrated Marketing Comm
Offered autumn and spring. Prereq., junior standing in Business, BMKT 325. An integrated course in promotion strategy. Topics include advertising message design, media selection, promotions, public relations, personal selling, and other selected topics.
 3 Credits
Show Description BMKT 420 - Integrated Online Marketing
Offered intermittently. Prereq., junior standing in business, BMKT 325. Exploration and application of marketing communications principles to the internet environment. Students develop individual WordPress websites/blogs, learn about online marketing techniques, and complete online marketing and social media projects.
 3 Credits
Show Description BMKT 460 - Mktg Hi-Tech Prod & Innov
Offered autumn. Prereq.,  BMKT 325; junior standing in Business or consent of instr. Exploration of concepts and practices related to marketing in fast-paced environment; draws from a range and diversity of industries and contexts including the Internet.
 3 Credits
Minimum Required Grade: C- 21 Total Credits Required

Digital Marketing Certificate - Electives

Rule: Take 3 credits from the list below.

Show All Course Descriptions Course Credits
Show Description BMIS 326 - Data Analytics
Prereq., STAT 216 or SOCI 202 or PSYX 222 or FORS 201. This course introduces the terminology and application of big data and data analytics. Students will complete cases in a variety of disciplines as they become acquainted with some of the software, tools, and techniques of data analytics.
 3 Credits
Show Description BMIS 365 - Business App Development
Offered autumn and spring. Prereq., junior standing in Business. Provides an understanding of algorithm development, programming, computer concepts and the design and application of data and file structures.
 3 Credits
Show Description BMIS 479 - Introduction to Consulting
Offered intermittently. Prereq., junior standing in Business. Managerial approach to consulting engagements. Includes scoping and writing proposals, presenting to clients, documenting consulting work, and interpersonal skills necessary for successful consulting. Course does not require a technical background.
 3 Credits
Show Description FORS 250 - Intro to GIS for Forest Mgt
Offered every term. Open to sophomores or juniors or with consent of instructor. This course is designed as a practical introduction to the use of Geographic Information Systems (GIS) for storing, retrieving, analyzing and displaying spatial data. It will also cover the history of cartography and the conventions of the modern map-making process.
 3 Credits
Show Description GPHY 284 - Intro to GIS and Cartography
Offered every term. Open to sophomores or juniors or with Consent of Instructor. This course is designed as a practical introduction to the use of Geographic Information Systems (GIS) for storing, retrieving, analyzing and displaying spatial data. It will also cover the history of cartography and the conventions of the modern map-making process. Students need to register for a required lab section.
 3 Credits
Show Description MAR 101L - Intro to Media Arts
Offered every term. Overview of the media arts and their interaction, integration and development in the creation of story beginning with the early years of photography and movie-making through the introduction of radio and television up to the digital revolution.
 3 Credits
Show Description MAR 112A - Intro to Non-Linear Editing
Offered every term. Study of the history, process and philosophy of narrative film/video editing and an introduction to Final Cut nonlinear editing software.
 3 Credits
Show Description MART 102 - Digital Technology in the Arts
Offered every term. An introduction to the relationship between aesthetics and the emerging capacities of digital technology. The course will explore the basic evolution of hardware, system software, and the Internet and will present a brief history of the pioneers of both traditional and digital art. It will also look at contemporary and emerging trends in the artistic application of digital technology.
 3 Credits
Show Description MART 111A - Integrated Digital Art
Offered every term. Online Course. This project-oriented design and compositing course introduces students to the fundamentals of Adobe Photoshop while focusing on artistic expression in a digital technology environment.
 3 Credits
Show Description MART 341 - Intro to Web Design
Offered every term. Online Course. Students will gain necessary skills in this introduction to the fundamentals of website structure, content design and navigation. Areas of focus will be directory structure, visual design, user navigation, audio/video integration and domain management. This course is open to all university students and geared to non-majors.
 3 Credits
Minimum Required Grade: C- 3 Total Credits Required