Seek middle to advanced positions in the sales and marketing field by continuing the certificate program in technical sales and promotional strategies. Gain foundational skills in customer care, psychology, management, relationship-building, and negotiation skills to:

• Understand your audience
• Research and demonstrate effective sales techniques
• Plan and implement effective visual displays and presentations
• Develop sound organizational record keeping and financial controls
• Manage accounts

Additional emphasis in computer skills, accounting, and technical writing provide students the needed edge for this competitive career. Graduates are prepared to own and operate their own businesses or become sales representatives and managers in a variety of organizations.