Entrepreneurship Certificate

Certificate of Art - Entrepreneurship

School of Business Admin

Catalog Year: 2016-2017

Degree Specific Credits: 15

Required Cumulative GPA: 2.0

Note: All student pursuing a Certificate in Small Business & Entrepreneurship must also complete the degree requirements for one of the business majors.
The 2.0 GPA requirement pertains specifically to the 15 credits listed below, not a student’s cumulative GPA.

Entrepreneurship Certificate - Requirements

Rule: All courses are required

Note: Students must take 3 credits of BMGT 458 to earn the Entrepreneurship Certificate.
Students must complete a three (3) credit 498 internship course with an entrepreneurial venture.

Show All Course Descriptions Course Credits
Show Description BMGT 448 - Entrepreneurship
Offered autumn and spring. Prereq., junior standing in Business, BMGT 340, BMKT 325; prereq or coreq., BFIN 322. Focuses on starting and managing a growing business. Topics include recognizing business opportunities, setting strategy for the firm, raising capital, marketing new products, and organizing the managerial team. Students develop a business model canvas and/or write a business plan for themselves or for a local entrepreneur.
 3 Credits
Show Description BMGT 458 - Advanced Entrepreneurship
(R-3) Offered spring. Prereq., BMGT 448. Focus on managing and marketing a growing business, legal and technology issues for entrepreneurs, and financing new ventures. Students refine an existing or write a new business plan and participate in a business plan competition or write case analyses. UM instructors supervise course content delivered by local and regional experts in entrepreneurship. Four separate one credit weekend seminars are offered.
 1 Credits
Show Description BMGT 498 - Internship
Offered every term. Prereq., junior standing in Business and consent of instr. Extended classroom experience which provides practical application of classroom learning during placements off campus. Prior approval must be obtained from the faculty supervisor and the Internship Services office. A maximum of 6 credits of Internship (198, 298, 398, 498) may count toward graduation.
 1 To 6 Credits
Minimum Required Grade: C- 9 Total Credits Required

Entrepreneurship Certificate - Electives

Rule: Take 6 credits from the list below

Note: The electives cannot be in the students' primary major field.

Show All Course Descriptions Course Credits
Show Description BFIN 301 - Analysis of Finan Statements
Offered intermittently. Prereq., junior standing in Business. Analysis of balance sheets, income and cash flow statements and statements of owners' equity in terms of structure, strategy and performance of the company being analyzed. Emphasis is on the use rather than preparation of financial statements.
 3 Credits
Show Description BMGT 420 - Leadership and Motivation
Offered autumn and spring. Prereq., junior standing in Business and BMGT 340. Study of fundamental concepts, theories, and models of leadership and motivation. Selected topics include: trait and behavioral theories of leadership, charismatic and transformational leadership, power and influence, emotions and justice perceptions in motivation, expectancy and equity theories.
 3 Credits
Show Description BMIS 478 - E Commerce a Managerl Prspctv
Offered intermittently. Prereq., junior standing in Business. Focuses on the capabilities of the Internet to support and enable commerce. Provides a managerial perspective on topics including effective web site design, emerging technologies, business models, infrastructure architectures, and security.
 3 Credits
Show Description BMKT 337 - Consumer Behavior
Offered autumn and spring. Prereq., junior standing in Business and BMKT 325; PSYX 100S and 230S recommended. A behavioral analysis of consumer decision making and of the factors influencing consumer decisions, i.e., those decisions directly involved with the obtaining of economic goods and services.
 3 Credits
Show Description BMKT 342 - Marketing Research
Offered autumn or spring. Prereq., junior standing in Business,  BMKT 325. Emphasis on data acquisition and analysis for improved decision making in marketing. Topics include problem definition; secondary data; primary data via observation, interrogation and experimentation; data analysis; written and oral reports. May include field project.
 3 Credits
Show Description BMKT 343 - Integrated Marketing Comm
Offered autumn or spring. Prereq., junior standing in Business, BMKT 325. An integrated course in promotion strategy. Topics include advertising message design, media selection, promotions, public relations, personal selling, and other selected topics.
 3 Credits
Show Description BMKT 460 - Mktg Hi-Tech Prod & Innov
Offered autumn or spring. Prereq., BMKT 325; junior standing in Business or consent of instr. Exploration of concepts and practices related to marketing in fast-paced environment; draws from a range and diversity of industries and contexts including the Internet.
 3 Credits
Minimum Required Grade: C- 6 Total Credits Required